Senior Manager Branding

We are seeking a dynamic and experienced Senior Manager Branding to lead our branding initiatives in the home furnishing and home decor sector. The ideal candidate will have a strong background in both ATL (Above The Line) and BTL (Below The Line) advertising, with a proven track record of designing and implementing effective branding strategies.

In this role, you will be responsible for developing and executing comprehensive branding campaigns that resonate with our target audience. You will collaborate closely with cross-functional teams to ensure alignment of branding efforts with overall business objectives. Your expertise in tactical campaign deployment will be crucial in driving brand awareness and engagement across various channels.

Key responsibilities include:

• Designing and implementing innovative branding strategies that enhance brand visibility and market presence.
• Leading the development of ATL and BTL advertising campaigns, ensuring they are executed on time and within budget.
• Analyzing market trends and consumer insights to inform branding decisions and campaign strategies.
• Collaborating with product development and sales teams to ensure brand consistency across all touchpoints.
• Managing relationships with external agencies and vendors to optimize campaign performance.

The successful candidate will possess strong leadership skills, a creative mindset, and the ability to think strategically. You should have a deep understanding of the home furnishing and home decor market, along with excellent communication and project management skills.

If you are passionate about branding and have the experience to drive impactful campaigns, we invite you to apply for this exciting opportunity.