Senior Manager Branding

We are seeking a dynamic and experienced Senior Manager Branding to join our team in the Mumbai region. The ideal candidate will be responsible for designing and implementing comprehensive branding strategies that encompass both ATL (Above The Line) and BTL (Below The Line) advertising initiatives. This role requires a strategic thinker who can effectively deploy tactical campaigns while ensuring alignment with our overall brand vision.

Key Responsibilities:

• Develop and execute branding strategies that enhance brand visibility and engagement across multiple channels.
• Lead the design and implementation of advertising campaigns, ensuring they are tailored to meet the needs of our target audience.
• Oversee tactical campaign deployment, focusing on digital and public relations efforts to maximize reach and impact.
• Collaborate with cross-functional teams to ensure all branding-related activities are executed seamlessly and effectively.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Stay updated on industry trends and competitor activities to inform branding strategies.

Required Skills:

• Proven experience in branding and advertising, with a strong understanding of both digital and traditional marketing channels.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical skills to assess campaign performance and derive actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
• A creative mindset with a passion for innovative branding solutions.

If you are a strategic leader with a passion for branding and a track record of successful campaign execution, we invite you to apply for this exciting opportunity.