Creative Strategist - Performance Marketing

Role Description The Creative Strategist – Performance Marketing role is a full-time, on-site position based in Kozhikode. This role involves developing and leading creative concepts and strategies that drive performance marketing campaigns across digital channels, in close collaboration with media planners, designers, and account managers. The Creative Strategist will translate brand objectives into compelling creatives, craft performance-focused messaging, and guide experiments such as A/B tests to improve click-through, conversion, and engagement metrics. Daily responsibilities include conducting market and audience research, preparing creative briefs, reviewing and refining ad copies and visual narratives, and ensuring brand consistency across all performance assets. The role also includes measuring creative effectiveness, sharing insights with stakeholders, and proactively identifying new creative opportunities to enhance campaign outcomes for local and global clients.

Qualifications

• Candidates should possess strong Creative Strategy and creative direction skills, with demonstrated ability to develop data-informed concepts for performance marketing campaigns.
• Candidates should possess Brand Strategy capabilities, including experience in positioning, messaging frameworks, and ensuring consistency across multi-channel digital campaigns.
• Candidates should possess Writing skills for performance-oriented copy, including ad copy, headlines, short-form scripts, and clear, persuasive messaging.
• Candidates should possess Research skills for understanding audiences, competitors, industry trends, and campaign performance data to inform creative decisions.
• Relevant experience in performance marketing or digital advertising, preferably in an agency environment working with multiple brands and industries.
• Ability to collaborate effectively with creative, media, and client-facing teams, and to present ideas and rationales clearly to stakeholders.
• Comfort with marketing analytics tools and A/B testing platforms to interpret results and iterate on creative concepts.