Creative Strategist- Performance Marketing

Role Description The Creative Strategist – Performance Marketing is a full-time, on-site role based in Kozhikode. This role involves developing data-informed creative strategies for performance campaigns across digital channels, collaborating closely with performance marketers, designers, copywriters, and brand managers. The Creative Strategist will analyze audience insights, market trends, and campaign performance to shape concepts, messaging, and visual directions that drive measurable results. Responsibilities include briefing and guiding creative teams, refining ad creatives and landing page narratives, and ensuring brand consistency across all touchpoints. The role also requires ongoing experimentation, A/B testing of creative approaches, and presenting strategy recommendations and campaign learnings to internal stakeholders and clients.

Qualifications

• Strong creative direction and creative strategy skills, with the ability to translate performance goals into compelling concepts.
• Experience in brand strategy and positioning, aligning campaign ideas with broader brand objectives.
• Excellent writing skills for performance-focused copy, including ad scripts, headlines, and landing page content.
• Advanced research skills, including audience analysis, competitive benchmarking, and trend identification.
• Hands-on experience working with performance marketing teams (e.g., Meta, Google, and other paid media platforms) is highly beneficial.
• Ability to interpret analytics and marketing metrics to inform creative decisions and optimize campaigns.
• Strong collaboration and communication skills, with experience working in cross-functional creative and marketing environments.
• Prior agency experience and familiarity with industries such as Ed-Tech, FMCG, Healthcare, or D2C brands is an advantage.