Performance Marketing Lead

Role Description The Performance Marketing Lead is a full-time, on-site role based in Kozhikode, responsible for driving measurable growth through digital performance channels. This role involves planning, executing, and optimizing campaigns across platforms such as Google Ads, social media ads, and other paid media, while ensuring alignment with client objectives and brand positioning. The Performance Marketing Lead will oversee end-to-end campaign management, including audience segmentation, budget allocation, A/B testing, and continuous performance monitoring. Day-to-day tasks include collaborating with creative, analytics, and account management teams to refine messaging, improve conversion funnels, and generate clear performance reports and insights. The role also requires staying updated on industry trends, identifying new growth opportunities, and mentoring junior team members to strengthen the performance marketing function.

Qualifications

• Strong Analytical Skills and Data Analysis capabilities to interpret campaign metrics, identify trends, and drive data-informed decisions.
• Performance Management and Performance Testing experience to optimize campaigns, enhance conversion rates, and manage budgets effectively.
• Excellent Communication skills to collaborate with cross-functional teams and present performance insights clearly to stakeholders and clients.
• Proven experience in performance marketing across major digital platforms (e.g., Google Ads, Meta Ads, programmatic buying) with a track record of meeting or exceeding KPIs.
• Solid understanding of attribution models, conversion tracking, retargeting, and marketing funnels.
• Ability to use analytics and marketing tools (e.g., Google Analytics, tag managers, dashboarding tools) for reporting and optimization.
• Ability to work in a fast-paced agency environment, manage multiple campaigns, and meet deadlines with attention to detail.