Senior Performance Marketing Executive

Role Description The Senior Performance Marketing Executive role is a full-time, on-site position based in Kozhikode. This role involves planning, executing, and optimizing performance marketing campaigns across digital channels to drive measurable results for a diverse portfolio of clients. The Senior Performance Marketing Executive will manage ad accounts, track campaign performance, analyze data, and prepare reports with actionable insights to improve ROI and achieve client objectives. Day-to-day responsibilities include collaborating with internal teams on campaign strategy, coordinating with creative and content teams for ad assets, monitoring budgets, conducting A/B tests, and ensuring timely delivery of campaigns. The role also requires staying updated on digital marketing trends, platform best practices, and emerging tools to enhance overall campaign effectiveness.

Qualifications

• Strong skills in Market Planning and Marketing to design, implement, and scale performance-driven campaigns.
• Proficiency in Market Research to analyze audience behavior, industry trends, and competitor strategies.
• Excellent Communication skills to collaborate with cross-functional teams and present insights to clients and stakeholders.
• Experience in Sales and performance-focused initiatives to align marketing efforts with revenue and growth objectives.
• Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads Manager, other programmatic tools).
• Ability to interpret data, use analytics tools, and make data-informed decisions for campaign optimization.
• Proven track record in performance marketing roles within a digital agency or similar fast-paced environment.
• Strong organizational and time-management skills, with the ability to manage multiple campaigns and deadlines.