Digital Manager

: Manager

DEPARTMENT: Digital

PRIMARY LOCATION: - Bangalore

JOB SUMMARY:

A dynamic marketing professional with proven experience in end?to?end campaign planning and execution, and strong expertise in digital media buying and planning across industries.

REPORTING: Group Head, Digital

• Develop comprehensive media strategies for existing clients based on the specific brand objectives and ongoing campaign requirements.
• Lead strategy and planning for client campaigns across all digital buying models.
• Plan and execute campaigns on major auction-based platforms including Google, Meta, LinkedIn, Snapchat Ads, Ecommerce.
• Contribute to campaign performance reporting by transforming data into meaningful narratives and providing actionable insights for internal teams and clients.
• Identify opportunities to scale key business metricssuch as leads, sales, and conversionsand enhance overall campaign profitability.
• Continuously evaluate and optimize campaign performance to improve outcomes across leads, sales, brand awareness, and reach.
  
• Manage performance marketing with strong client servicing capabilities and drive strategic, forward-looking discussions.

PROFILE REQUIREMENTS:

• 5-6 years of relevant work experience
• Post Graduate Degree/ Diploma in Advertising/Marketing/Communication
• Solid understanding of marketing and media planning principles
• Experience using technology to connect with key target audience segment
• Experience of handling brands across various industry categories.
• Hands on experience on analytics tools (GA4, Adobe Analytics, AppsFlyer, CleverTap)
• Ability to troubleshoot pixel integration through GTM or Equivalent
• Proficiency in digital media planning and trafficking softwares, including DoubleClick/DART (or equivalent), Similarweb and ComScore
• Showcase leadership skills in training junior team members.

PREFERRED SKILLS:

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• Excellent research and analytical thinking skills
• Excellent verbal and writing skills
• Resourceful problem solver
• Team player, and ability to work under pressure
• Experience in performance and programmatic media planning would be an advantage

ABOUT HAVAS GROUP:

Havas India gathers the expertise of 17 specialist agencies across 3 verticals: Havas Media Group Havas Media, PivotRoots, Arena Media, Tribes (out-of-home), Havas Market, Havas Play, Havas Programmatic Hub, Havas Analytics, Socialyse; Havas Creative Group Havas Worldwide India (creative), Havas CX (customer experience), Havas People (talent communications), Think Design (UX/UI), Shobiz (experiential marketing), Conran Design Group (branding & design), and Havas QED (integrated); Havas Health & You Havas Life Sorento (healthcare). With its unique Village model, it is an integrated group present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and offices in Kolkata and Chennai, with 1500+ professionals.

As one of Indias fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work Certified (Nov 2022 - Nov 2023), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2022, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people.

For more information, visit https://in.havas.com/ and follow @Havas India on social media

About Havas Media Network India

Havas Media Network India is a media conglomerate that operates within a global framework Mx to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. The network offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks Havas Media and Arena Media, and specialist brands - PivotRoots (integrated digital), Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).

For more information, visit https://in.havas.com/ & follow @HavasMediaIN on Twitter.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individuals ability to perform their job.

For more information, visit https://in.havas.com/ and follow Havas India on social media