Brand Manager

Role & responsibilities

The candidate will be responsible for shaping brand narratives, and ensuring consistent and impactful communication across all consumer touchpoints. The role demands a strong strategic orientation with hands-on execution capabilities

Strategic Communication

• Support the development of brand communication strategies for critical categories aligned with business goals.
• Translate business objectives into category-specific messaging and campaign plans.
• Contribute to long-term brand positioning and consumer engagement initiatives.
• Drive 360-degree clutter-breaking campaigns across channels like out-of-home, print, radio, catchment- area marketing, promotions within housing societies, social, digital, owned channels, and PR.

Integrated Marketing Planning

• Align messaging with overall brand positioning and business objectives.
• Lead campaign content creation across ATL, BTL, digital, and influencer channels to align with the strategic brand messaging.
• Collaborate with cross-functional teams to align marketing efforts with product launches and sales objectives.

Creative & Content Development

• Draft creative briefs and collaborate with agencies to develop impactful content.
• Oversee development of POSM, packaging, catalogues, and digital assets.
• Maintain brand guidelines and ensure quality control across materials.

Category Ownership

• Understand consumer behavior, category dynamics, and competitive landscape.
• Collaborate with product, R&D and sales teams to co-create the GTM plans and communication priorities, in alignment with the business objectives.

Stakeholder & Agency Partner Management

• Lead brand communication briefs and manage workflow planning with creative agencies.
• Ensure timely execution of campaigns across all consumer touch points.
• Track deliverables, timelines, and budgets to ensure smooth execution.

Content & Collateral Strategy

• Drive development of high-impact content including POSM, catalogues, packaging, and digital assets.
• Maintain brand consistency and tone of voice across all materials.

Performance & Insights

- Monitor campaign effectiveness and brand health metrics.

Leverage consumer insights and media analytics to optimize communication.

Preferred candidate profile

Brand Strategy & Positioning ability to define and evolve brand communication strategy across categories.

Campaign Planning and Management Relevant exposure to ATL, BTL, digital and OOH communication and marketing with agency coordination.

Creative Briefing & Content Development capable of writing clear briefs and guiding creative development process.

Consumer Insight & Analytics – curious to interpret brand health metrics and campaign performance.

Stakeholder Management – adept at navigating internal teams and external partners.

Category Understanding (Desirable) – deep knowledge of relevant industries.