Assistant Partner Marketing Manager

About The Opportunity

A fast-scaling B2B SaaS innovator in the martech and analytics space, we empower enterprises with AI-driven marketing measurement, attribution, and partner ecosystem intelligence. Our platform helps global brands optimize marketing spend, unify channel performance, and unlock growth through partner-led strategies. Based in India, were building a world-class Partner Marketing team to scale our ecosystem—working directly with ISVs, agencies, and channel partners to drive joint go-to-market success.

Role & Responsibilities

• Own execution of co-marketing campaigns with strategic partners—developing content, event plans, and digital assets aligned to shared KPIs.
• Coordinate joint demand-gen initiatives including webinars, case studies, co-branded ads, and partner-led customer success stories.
• Track and report on campaign performance using UTM tracking, CRM pipelines, and marketing analytics dashboards to prove ROI.
• Act as the primary liaison between partner marketing and internal teams (Sales, Product, Content) to ensure seamless alignment and messaging.
• Manage partner marketing calendars, budget tracking, and vendor coordination for asset production and campaign execution.
• Identify and onboard new marketing-aligned partners, including creating onboarding kits and GTM playbooks for quick activation.

• Marketing Automation (HubSpot, Marketo, Pardot)
• CRM (Salesforce)
• Google Analytics + UTM Tracking
• Co-Marketing Campaign Management
• Partner Ecosystem Strategy
• Microsoft Excel / Google Sheets
• Event & Webinar Coordination
• Content Collaboration Tools
• Preferred
• Experience with channel partner programs in SaaS
• Familiarity with attribution modeling or marketing mix tools Experience in Activation, ATL /BTL, Vendor management

• On-site collaboration with a high-energy, data-obsessed marketing team in a modern office setup.
• Direct impact on enterprise growth—your campaigns drive real revenue across global partner ecosystems.
• Opportunities to lead initiatives, present to leadership, and shape the future of partner marketing at scale.

Skills: vendor management,activations,partner marketing,offline marketing,collaboration,campaigns