Quick Commerce Lead - Beauty & Personal Care

Quick Commerce Lead - D2C Beauty, Skincare, Haircare, Personal Care

Experience: 5 - 7 Years

About the Role:

We are looking for an execution-driven, high-ownership Quick Commerce Lead to spearhead our rapid expansion across Blinkit, Zepto, and Swiggy Instamart. In this role, you will own the end-to-end P&L, dark-store availability, visibility algorithms, and growth strategy for our brand.

You are not just a manager who reviews dashboards; you understand dark-store fill rates, platform ad bidding mechanics, city-level catalog availability, and how to dominate Share of Shelf (SOS) in the beauty and personal care segments.

Key Responsibilities:

1. Revenue & Channel P&L Ownership:

• Own and drive top-line revenue and bottom-line channel health across Blinkit, Zepto, and Swiggy Instamart.
• Plan and execute Joint Business Plans (JBPs), quarterly growth roadmaps, and platform-specific promotional calendars.
• Manage margin structures, trade discounts, platform commissions, and return/damage metrics.

2. Dark Store Operations & Supply Chain:

• Ensure near-100% On-Shelf Availability (OSA) and high Fill Rates across key micro-markets and regional dark stores.
• Collaborate with internal warehouse, logistics, and planning teams to forecast demand accurately, mitigate stock-outs, and prevent inventory pile-ups or aging.
• Track City x Micro-Market performance metrics and establish rapid restocking workflows for high-velocity SKUs.

3. Retail Media Networks (RMN) & Growth Marketing:

• Manage and optimize on-platform ad spends (sponsored products, banner real estate, brand days, keyword bidding).
• Improve Share of Voice (SOV) and Share of Shelf (SOS) across target beauty and personal care subcategories.
• Balance Return on Ad Spend (ROAS) with organic rank improvement and new customer acquisition (CAC).

4. Merchandising, Listing & Category Growth:

• Optimize catalog content, hero imagery, combo offerings, and platform-native sampling bundles suited for 10-minute consumer behavior.
• Monitor competitor listings, pricing fluctuations, discounting strategies, and category trends on an hourly or daily basis.
• Build strong operational relationships with category managers and commercial leads at Blinkit, Zepto, and Swiggy Instamart.

Required Experience & Qualifications:

• Domain Background: 5 to 7 years of total experience, with a significant tenure strictly within D2C Beauty, Skincare, Haircare, or Personal Care brands.
• Channel Mastery: Deep, direct, hands-on experience running accounts on Blinkit, Zepto, and Swiggy Instamart.
• Operational Knowledge: Thorough understanding of Retail Media Networks (RMN), dark store inventory allocation, PO fulfillment, and SOS metrics.
• Quantifiable Track Record: Demonstrable proof of scaling revenue. Candidates must be able to cite specific baseline-to-target scale metrics.
• Location & Mobility: Based in (or willing to relocate immediately to) Bangalore, with readiness for periodic travel to Ahmedabad.

Candidate Profile Exclusions (Do Not Apply):

• Pure Marketplace Managers: Professionals whose core experience lies primarily in Amazon, Flipkart, or Nykaa marketplace management without dedicated quick-commerce operational exposure.
• Traditional FMCG Sales: Professionals coming strictly from offline distribution, Modern Trade, or General Trade/distributor networks without hands-on digital dark-store experience.
• Broad E-Commerce Generalists: General e-commerce managers who lack direct, granular execution experience with Q-Com vendor dashboards, algorithmic visibility levers, and city-level dark-store fulfillment.