Heads Up For Tails - Lead - Performance Marketing

Responsibilities:

• Lead and scale performance marketing campaigns across Meta, Google, and other digital acquisition channels.
• Own campaign strategy, execution, optimization, budgeting, and scaling across platforms.
• Drive customer acquisition, retention, and revenue growth while optimizing CAC, CPA, ROAS, and funnel performance.
• Own marketing budgets and P&L to ensure profitable and sustainable growth.
• Develop audience targeting, retargeting, CRM, and lifecycle marketing strategies to improve retention and customer lifetime value.
• Drive CRO initiatives and run A/B tests across creatives, audiences, ad copies, and landing pages.
• Analyze campaign and website performance data to identify insights and growth opportunities.
• Collaborate with creative, content, product, and brand teams to build high-performing campaigns.
• Build reports and performance dashboards for leadership stakeholders.
• Lead and mentor team members to ensure strong execution and best practices across performance marketing.

Qualifications:

• 5-7 years of hands-on experience in performance marketing with expertise across Meta Ads and Google Ads.
• Proven track record of scaling campaigns with measurable business impact in a D2C/e-commerce setup.
• Strong understanding of performance marketing metrics including CTR, CPC, CPA, CAC, ROAS, LTV, and retention metrics.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, and performance reporting tools.
• Experience in retention marketing, CRM and customer engagement strategies.
• Strong understanding of Conversion Rate Optimization (CRO) principles and experimentation frameworks.
• Proficiency in Excel/Google Sheets and PowerPoint/Google Slides for data analysis and business presentations.
• Good understanding of creative strategy, ad copy performance, and conversion-focused marketing.
• Strong analytical, problem-solving, and stakeholder management skills.
• Ability to thrive in a fast-paced, high-growth environment with strong ownership and execution capabilities.