Sr Manager - Marketing

Job Title

Sr.Manager-Marketing

Job Family

Sales & Marketing

Division

Products/IT Services

Internal Interfaces

Marketing, BD, Sales, CSMs, Product Management, Delivery Managers and top management

Reporting to

CEO

Direct Reports

Yes

External Interfaces

Partners, Customers, Analysts, Vendors

Location

Bangalore, India

Role Summary

HealthAsyst is a leading technology company headquartered in Bangalore, India, with a focus on the US healthcare market through its product and services portfolio. Our IT Services division partners with leading ISVs, Medical Clearing Houses, Payment Solution Providers, and Medical Device Manufacturers to tackle challenges in product engineering, digital transformation, and digital engineering. Our Product division collaborates with top EHR vendors to deliver innovative SaaS-based patient engagement solutions to US healthcare providers.

We are looking for a dynamic, entrepreneurial Senior Marketing Manager to shape and execute marketing strategies that drive growth across both our IT services and product divisions. This role is key to connecting our business strategy with impactful marketing execution, expanding our customer base in the US healthcare market. You will be responsible for leading B2B marketing efforts, including product marketing, brand building, growth marketing, lead generation across digital and offline channels, and customer success marketing.

The ideal candidate is intellectually curious, driven, and passionate about marketing and business growth. Success in this role requires exceptional attention to detail, a strong sense of quality, and the ability to clearly communicate our value proposition to engage our target audience.

Roles & Responsibilities

• Develop and execute strategic marketing plans for HealthAsyst s products and IT services, tailored to the US healthcare market
• Collaborate with cross-functional teams to refine product positioning and messaging based on market insights and customer feedback
• Craft strategic value propositions that differentiate HealthAsyst in the IT Services market
• Leverage a variety of marketing channels, including email, webinars, events, digital marketing, social media, and content marketing, to generate leads and engage potential customers
• Monitor industry trends, competitive landscape, and regulatory changes to adjust marketing strategies as needed
• Develop go-to-market strategies for new market segments and offerings
• Own and build the HealthAsyst brand and the branding architecture
• Execute effective branding strategies to differentiate HealthAsyst among its target market
• Drive employer branding initiatives to position HealthAsyst as an employer of choice, enhancing talent acquisition and retention
• Lead, mentor, and develop a high-performing marketing team
• Manage and optimize the marketing budget to drive higher ROI
• Oversee all marketing communications, ensuring consistent, clear, and compelling messaging across all channels and materials

• Strategic mind-set with strong business acumen
• Analytical skills combined with creativity and effective storytelling
• Highly organized with the ability to manage multiple priorities effectively
• Strong interpersonal skills to work collaboratively across teams
• Exceptional leadership and team management abilities
• Prior experience in the US healthcare technology market is a plus

MBA from a premium institute and excellent academic results

Experience

10-13 years

What You Will Get

Bi-Annual Salary Reviews

Flexible working hour

Three Day Hybrid Model

Market competitive pay

GMC (Group Mediclaim): Provides Insurance coverage of Rs. 3 lakhs + a corporate buffer of 2 Lakhs per family. This is a family floater policy, and the company covers all the employees, spouse, and up to two children

Employee Wellness Program- HealthAsyst offers unlimited online doctor consultations for self and family from a range of 31 specialties for no cost to employees. And OPD consultations with GP Doctors are available in person for No Cost to employees

GPA (Group Personal Accident): Provides insurance coverage of Rs. 20 lakhs to the employee against the risk of death/injury during the policy period sustained due to an accident

GTL (Group Term Life): Provides life term insurance protection to employees in case of death. The coverage is one time of the employees CTC

Employee Assistance Program: HealthAsyst offers completeconfidential counselling services to employees & family members for mental wellbeing

Sponsored upskills program: The company will sponsor up to 1 lakh for certifications/higher education/skill upskilling.

Flexible Benefits Plan covering a range of components like

• National Pension System.
• Internet/Mobile Reimbursements.
• Fuel Reimbursements.
• Professional Education Reimbursement