Assistant Manager Corporate Marketing

CorporateBusinessDevelopment

• Identify and approach corporate companies, IT firms, manufacturing units, industries, and other organizations for healthcare partnerships.
• Develop new corporate accounts and maintain relationships with existing clients.
• Promote hospital services, including OPD, IPD, emergency care, diagnostics, surgeries, and speciality consultations.
• Generate business through corporate tie-ups, healthcare packages, and employee wellness programs.
• Achieve monthly and annual corporate revenue and business development targets.

B.CorporateTie-upsandEmpanelment

• Coordinate with corporate HR teams, administration departments, insurance companies, and TPAs for hospital empanelment.
• Negotiate corporate healthcare packages, consultation rates, diagnostic packages, and annual health check-up programs.
• Follow up on agreements, renewals, documentation, and service-level requirements.
• Coordinate with the billing and insurance teams to resolve corporate client queries.

C.CorporateHealthCheck-upPrograms

• Plan and organize employee health check-up camps at corporate offices and hospital premises.
• Develop customized preventive health check-up packages for employees and their families.
• Coordinate medical teams, doctors, nursing staff, laboratory services, and diagnostic departments.
• Ensure smooth execution of corporate medical camps and timely delivery of reports.

D.RelationshipManagement

• Conduct regular meetings and visits with corporate clients.
• Maintain strong relationships with HR managers, administrative heads, plant heads, and decision-makers.
• Address corporate client complaints and coordinate with hospital departments for timely resolution.
• Ensure high levels of corporate client satisfaction and repeat business.

E.MarketingandPromotionalActivities

• Promote the hospitals specialities, consultants, facilities, and medical services to corporate clients.
• Organize health awareness sessions, medical talks, wellness seminars, and preventive health programs.
• Coordinate with the hospital's digital marketing, branding, and communication teams.
• Prepare corporate presentations, proposals, brochures, and healthcare package details.

F.ReportingandPerformanceMonitoring

• Prepare daily, weekly, and monthly corporate marketing activity reports.
• Track leads, meetings, new tie-ups, revenue generation, health check-ups, and patient referrals.
• Maintain a database of corporate clients and business opportunities.
• Monitor competitor activities, corporate healthcare requirements, and market trends.

3.KeyPerformanceIndicators(KPIs)

• Number of new corporate tie-ups and empanelments.
• Monthly corporate revenue generated.
• Number of corporate meetings and client visits.
• Number of employee health check-ups and medical camps conducted.
• Corporate patient referrals and conversion rates.
• Renewal of existing corporate agreements.
• Corporate client satisfaction and retention.