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Job Description
About the Role:We are looking for an energetic and consumer-focused Senior Brand Manager to drive NPD and brand growth for HealthKarts wellness and nutrition brands.
Key Responsibilities
- Own end-to-end NPD from ideation, formulation and packaging to pricing and launch.
- Identify consumer needs, market trends and whitespace opportunities.
- Develop product propositions, positioning and go-to-market strategies.
- Drive category and product performance through consumer and market insights.
- Work closely with R&D, Marketing, Packaging, Supply Chain, Sales and Analytics teams.
- Own key revenue and profitability metrics for the portfolio.
- Track competition and identify opportunities to strengthen the product portfolio.
What Were Looking For:
- 2–5 years of experience in Brand Management / Product Marketing / Product Management.
- Mandatory: D2C / Wellness / Fitness / Nutrition / Consumer Product experience.
- Strong hands-on experience in NPD and product launches.
- Strong understanding of consumer insights, product, pricing, packaging and GTM.
- Entrepreneurial mindset with strong ownership, analytical thinking and bias for action.
Skills
Product ManagementIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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