Senior Brand Manager

Role and Responsibilities: We are looking for someone to be a part of

HealthKart – a leading online nutrition brand in India. This role will be a part of the brand team at HealthKart and will be reporting directly to the Brand Head. This role will have a team reporting to them and will need to have a balance of both left brain & right brain attributes. The person will be responsible for driving topline growth through new product development, GTM campaigns, category management & 0-1 scale up. The breakdown of the responsibilities is given below:

P&L ownership

• Own the brands P&L and drive revenue growth and profitability in line with the annual business plan.
• Monitor key business metrics and implement strategies to achieve topline and bottom-line targets.

New Product Development:

• Whitespace mapping: Identify new whitespaces to launch new products in collaboration with the R&D team. This includes deep diving into the science behind the product, understanding the formulation, working on sensory development crafting key USPs & packaging of the product.
• Exploring extensions for each product line
• Owning Launch pricing & GM% of the product
• Working closely with channel teams to launch trial packs, new packaging sizes, etc.

Go-to-Market (GTM) Strategy:

• Plan & execute the GTM strategy for new product launched within the portfolio
• GTM includes determining pricing & channel SKU sizes, create awareness through influencer amplification & work on performance marketing narratives that resonate with the TG and drive higher ROIs
• Provide product briefs to the marketing team & collaborate with them to launch products across digital channels
• Own & execute product photoshoots for every new product launch within the portfolio
• Ideate on possible tie-ups partnerships to amplify the new product launch
• Work on influencer performance marketing creatives with the team to scale the product on D2C

Category Management (D2C + Ecom/QCom):

• Create listing images across D2C, Ecom & QCom platforms
• Collaborate with the supply chain teams to manage inventory levels for each SKU
• Work closely with the Ecom channel teams to provide static banners & videos to drive BTL ROIs
• Drive new combo creation & manage product lifecycle on marketplaces

Create & monitor daily reports:

• Monitor portfolio performance, identify growth opportunities, and track competitor activities.
• Develop and maintain daily business performance dashboards in collaboration with the analytics team.
• Analyse key business metrics to identify trends, evaluate campaign effectiveness, and support data-driven decision-making.
• Track category performance and recommend strategies to improve revenue, profitability, and overall business growth.