Performance Marketing Lead ( Healthcare )

Job Title: Performance Marketing Lead ( Agency Experience)

Location: Bandra, Mumbai, India

Job Summary:

You will be responsible for developing and executing a comprehensive digital marketing strategy that drives awareness and engagement for our clients. You will be expected to leverage your knowledge of healthcare and other relevant industries to create digital marketing campaigns that resonate with our target audience and drive measurable results.

Key Responsibilities:

• Develop and implement a digital marketing strategy that aligns with business objectives, drives awareness, and increases engagement.
• Collaborate with cross-functional teams to create integrated marketing campaigns across multiple digital channels, including email, social media, SEO, SEM, display advertising, and mobile marketing.
• Utilize industry knowledge to develop messaging and content that resonates with healthcare professionals and patients.
• Manage and mentor a team of digital marketing specialists, ensuring that they are aligned with the companys goals and objectives.
• Monitor and analyze key performance metrics, making data-driven decisions to improve campaign performance.
• Stay up-to-date with industry trends and best practices, continuously improving the digital marketing strategy.

Qualifications:

• Bachelors degree in marketing, communications, or a related field.
• Minimum of 8+ years of experience in digital marketing, with a strong understanding of healthcare industry trends and regulations.
• Proven experience developing and executing successful digital marketing campaigns.
• Strong leadership and team management skills, with the ability to motivate and mentor a team.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Analytical and data-driven, with the ability to monitor and analyze key performance metrics and make data-driven decisions.
• Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Experience with marketing automation, CRM, and analytics platforms.

If you are passionate about healthcare and digital marketing and want to lead a team of dedicated professionals in creating innovative campaigns that make a difference, we want to hear from you!