Area Sales Manager - FMCG

Key Responsibilities

• Manage and expand the dealer and distributor network across the assigned territory
• Lead, mentor, and drive performance of Sales Officers and Executives
• Achieve sales and distribution targets in line with the business plan
• Ensure product availability, visibility, and effective market coverage
• Plan and execute field marketing initiatives to drive product awareness and adoption
• Increase retail penetration and expand market share within the region
• Monitor merchandising standards and ensure strong in-store visibility
• Design and implement trade schemes; track effectiveness and ROI
• Oversee supply and distribution to ensure consistent product availability
• Build and optimize an efficient distribution infrastructure aligned with business goals

Qualifications & Experience

• MBA in Marketing (preferred)
• 4+ years of experience in General Trade (GT) sales
• Minimum 2-3 years of experience as an Area Sales Manager (ASM)
• Strong experience in managing and scaling distribution networks
• Prior experience working in Local markets is essential

Key Skills

• Strong leadership and team management
• Deep understanding of distribution and retail dynamics
• Excellent planning and execution skills
• Data-driven approach to sales performance and market expansion
• Strong communication and stakeholder management