Head - Digital & Performance Marketing - Manufacturing Firm

We are seeking a suitable candidate for the position of Head - Digital & Performance Marketing for a Listed Company in Manufacturing Industry, Mumbai.

Role: Head Digital & Performance Marketing

Location: Santacruz, Mumbai

About the Role:

We are looking for a seasoned Digital Marketing Leader to drive end-to-end digital transformation and build a high-impact, performance-driven marketing ecosystem. This role will be responsible for strengthening digital presence, accelerating lead generation, and driving measurable business outcomes across channels.

Key Responsibilities:

1. Strategic Leadership

- Define and execute the overall digital marketing roadmap aligned with business objectives

- Drive transition from brand-led to data-driven, performance marketing approach

- Manage and optimize digital marketing budgets for maximum ROI/ROAS

2. Performance Marketing & Lead Generation

- Own the end-to-end performance funnel across Paid Search, Social, and Programmatic channels

- Drive high-quality lead generation and conversion strategies

- Implement remarketing and audience targeting strategies for improved funnel efficiency

3. SEO & Content Strategy

- Lead SEO initiatives to improve organic rankings and traffic

- Partner with content teams to create impactful digital assets (blogs, videos, etc.)

- Ensure strong visibility across relevant search categories

4. Social Media & Influencer Marketing

- Manage brand presence across social platforms with focus on engagement and growth

- Build and scale influencer marketing programs to drive awareness and conversions

5. Data Analytics & MarTech

- Leverage tools like Google Analytics, dashboards, and automation platforms for performance tracking

- Drive data-led decision making and campaign optimization

- Enable integration between digital channels and offline conversion tracking via CRM

6. Website & Conversion Optimization

- Own website performance as a key digital touchpoint

- Drive UX/UI improvements and conversion rate optimization (CRO)

- Conduct A/B testing to enhance user journeys and conversions

Desired Profile:

- 12+ yrs of experience in Digital Marketing with 5+ years in leadership roles

- Strong expertise in performance marketing, SEO, and digital analytics

- Hands-on experience with Google Ads, Meta, Programmatic platforms, and MarTech tools

- Proven track record in lead generation, ROI/ROAS improvement, and funnel optimization

- Experience in consumer-facing industries (e.g., building materials, consumer durables, paints, etc.) preferred

- Strong stakeholder management and agency handling experience MBA in Marketing or equivalent qualification preferred

Key Success Metrics:

- Improvement in Cost per Lead (CPL) / Cost per Acquisition (CPA)

- Growth in organic traffic and search rankings

- Increase in qualified leads and conversion rates

- Enhancement in ROAS and marketing efficiency

- Contribution to revenue through digital channels