Manager - Marketing - FMCD

Marketing Manager
Role Overview:

The Marketing Manager will lead the development and execution of marketing strategies that increase brand awareness, drive demand, and support product launches. This role requires a balance of strategic thinking, hands-on execution, and data-driven decision-making within a competitive consumer products landscape.

Key Responsibilities:

• Develop and execute integrated marketing plans for consumer durable products
• Lead product marketing initiatives including positioning, messaging, and go-to-market strategy
• Manage digital marketing channels (paid media, SEO, email, social, e-commerce optimization)
• Partner with sales and retail teams to support in-store and channel marketing initiatives
• Oversee product launches, promotions, and seasonal campaigns
• Analyze market trends, customer insights, and competitive activity
• Track performance metrics and optimize campaigns for ROI
• Manage creative development and ensure brand consistency across touchpoints

Qualifications

• MBA Marketing with 8 + years of marketing experience in FMCG / CD , or related industries
• Strong understanding of product lifecycle marketing and omnichannel strategies
• Experience with retail, e-commerce, and distributor marketing models
• Proficiency with analytics tools, CRM platforms, and marketing automation
• Excellent communication, leadership, and project management skills