Senior Content Writer

Department Icon Digital Marketing/Marketing
Posted: 2 months ago
5-7 years
Mumbai, Maharashtra
Digital Marketing/Marketing
work from office
Full Time

Posted: 2 months ago
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Job Description

Senior Content Writer

Helo.ai by VivaConnect

Location: Mumbai,India (Work from Office)

Working Days: Monday to Friday (Saturday only when required)

Reports To: [Head of Marketing/Content Lead—fill in]

Experience: 5+years

About Helo.ai

Helo.ai by VivaConnect is an AI-first cloud communication platform (CPaaS), built on 25 years of enterprise communication expertise. We help businesses — from startups to large enterprises — personalise conversations for billions with AI, across SMS, WhatsApp, RCS, Voicebots, Chatbots, and Email, all from a single platform.

Our AI-first messaging helps businesses engage customers faster, smarter,and more effectively.

  • 25+ years of enterprise communication expertise
  • Trusted by leading brands including Aditya Birla Capital, Bajaj Finance, and Kotak Mahindra Bank
  • Google and Meta partner

Learn more: helo.ai | LinkedIn: sayheloai | Instagram: sayheloai & lifeathelo.ai

Why Youll Love It Here

  • Own high-impact content for enterprise communication platforms
  • Shape the personal brand of company leaders on LinkedIn
  • Work across it all — SEO, social, email, and PR
  • Collaborate with product, design, marketing, and SEO teams
  • Grow your expertise in brand and multi-channel storytelling

The Role

As our Senior Content Writer, you ll own how Helo.ai and its people show up everywhere — blogs, LinkedIn, Instagram, email, and PR. You ll move confidently between formats, run the content calendar, and bring a strong sense of what works for each brand and channel.

Were looking for someone versatile and self-driven who can turn one idea into the right piece for the right platform.

What Youll Do:

Content Creation

  • Write blogs, guides, case studies, and website pages
  • Take pieces from research to publish
  • Keep formatting, grammar, and metadata clean

LinkedIn Personal Branding

  • Ghostwrite thought-leadership content for founders and leaders
  • Build authentic, consistent voices for each leader

Social Media (End-to-End)

  • Own social from idea to publish — plan, write, schedule, review
  • Create Instagram captions, carousels, and short-form content
  • Tune content to what works for each platform

Content Calendar

  • Own and run the full content calendar
  • Balance formats, channels, and campaign timelines

Email Marketing

  • Write newsletters, nurture flows, and campaign copy
  • Craft subject lines and CTAs that convert

PR&Media

  • Draft press releases, pitches, and announcements
  • Support launches, partnerships, and milestones

SEO

  • Apply SEO best practices to web and long-form content
  • Work with the SEO team to improve reach

Collaboration&Quality

  • Partner with product, design, and marketing
  • Uphold brand voice across every channel
  • Review peer content and share feedback
  • Refresh outdated content and fix broken links

What Were Looking For

  • 5+ years in content writing, personal branding, or digital marketing
  • Strong writing and editing across short- and long-form
  • Comfort with LinkedIn ghostwriting and personal branding (preferred)
  • PR or media writing experience (a plus)
  • Solid grasp of SEO and keyword basics
  • Comfort using AI tools to work faster, keeping voice human
  • A portfolio showing range across channels

Nice to have: experience in startups or working with a founders desk, or writing for tech/SaaS brands.

Tools Youll Use

Google Workspace (Docs, Sheets, Slides, Gmail, Drive) | AI Tools (Claude, Genspark, etc.) | CMS | SEO Tools | EmailPlatforms | SocialSchedulers | Analytics

Equal Opportunity Employer

At Helo.ai, we celebrate diversity and are committed to building an inclusive, collaborative environment for all.

Skills

BrandingDigital MarketingContent CreationEmail MarketingMediaMarketingSeo

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About Company

Helo.ai is an innovative AI-powered platform by VivaConnect that transforms customer communication. It offers tailored solutions for enhanced engagement and streamlined interactions.

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