Product Manager - Petcare Division

Join us in shaping the future of veterinary wellnesslead innovation and growth in Hesters fast-growing Petcare division.

Role Overview:

We are looking for a strategic and driven Product Manager to lead our Petcare divisions product initiatives. This role focuses on product planning, go-to-market execution, trade marketing, and sales enablement in the veterinary and retail channels.

Key Responsibility Areas (KRAs):

- Product Strategy & Trade Marketing Planning

• Define product vision aligned with Pet Care goals and sales needs.
• Map competitor trade marketing efforts and emerging trends.
• Develop differentiated positioning for Hesters Pet Care portfolio in trade.

- New Product Development, GTM & Field Sales Activation

• Based on in-depth market research, identify the gaps & develop new products to be launched each quarter followed by the GTM strategy.
• Design and execute go-to-market plans including brand communication, trade schemes, POS materials, and field activation.
• Collaborate with zonal/regional sales teams to localize marketing efforts.
• Ensure high visibility at vet clinics, retail pet shops, and distribution channels.

- Market & Field Insights

• Gather insights from field visits, retailer feedback, and sales team discussions.
• Monitor competitive activity in trade to adapt tactics quickly.
• Support zonal and regional managers in developing market-level strategies.

- Sales Enablement & Communication

• Create ready-to-use sales collaterals: product sheets, pitch decks, objection handling.
• Plan and deliver trade-focused training modules.
• Support incentive design and performance-tracking tools for sales team motivation.

- Sales Scheme Management

• Develop quarterly trade promotion calendars.
• Roll out incentive schemes and monitor participation and impact.
• Ensure timely communication of schemes to all field force levels.

- Performance Tracking & Feedback Loop

• Track KPIs including sales growth, scheme effectiveness, and field feedback.
• Maintain a feedback loop with the field team and make rapid tactical adjustments.

Qualifications:

• Education: BVSc or MVSc (Veterinary Science)

Experience: 36 years in Product Management in Petcare

Skills:

• Strong market understanding and strategic thinking
• Excellent communication and execution skills
• Proficient in MS Office (Excel, PowerPoint)
• Collaborative and field-oriented mindset