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Job Description
A fast-growing D2C company in the farm-to-table space is looking for a Head of Growth & Product. We use technology to deliver high-quality, fresh dairy products directly to our customers. As we scale, we need a strategic leader to own all our growth efforts, from acquiring new users to keeping them engaged.
What you'll do:
- Develop and execute the entire growth strategy, using data to make decisions about user acquisition and retention across all channels.
- Dig into consumer behavior to map out and improve the customer journey, from first-time visit to long-term loyalty.
- Work closely with the product team to drive growth through new features, experiments, and a better user experience.
- Build and lead a small, high-performing team focused on acquisition, engagement, and analytics.
- Use technology, automation, and A/B testing to find efficient ways to grow our user base.
- Collaborate with marketing, product, and customer success teams to align on goals and create a seamless customer experience.
- Constantly track performance, focusing on key metrics like CAC, LTV, and churn, and use that data to refine your approach.
Who you are:
- You have 7+ years of experience in a growth, digital marketing, or product role, ideally at a tech or D2C company.
- You have a strong grasp of digital growth channels, both paid and organic.
- You know how to build and optimize a consumer funnel and are comfortable using data to find opportunities for improvement.
- You have a product-led mindset and experience working with engineering teams to build growth-focused features.
- You've hired, managed, and mentored teams before.
- You can think strategically about the big picture but are also happy to get into the details to get things done.
- You're a great communicator who can work well with different teams and leaders.
What we offer:
- A competitive salary with performance-based incentives.
- A key leadership role where you'll have a major impact on the company's trajectory.
- The opportunity to build a growth team from scratch.
- A chance to work with a passionate team that's making fresh food more accessible.
- A fast-paced and collaborative environment.
Skills
MarketingGrowth MarketingD2CDigital MarketingProduct ManagementMarketing HeadDigital MarketingMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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