Manager/Head - Quick Commerce Advertising - Beverage Industry

Company Overview:

High Impact Talent is a leading recruitment firm specializing in connecting top-tier talent with high-growth companies across various sectors. We partner with organizations to identify and secure exceptional professionals who can drive significant business impact. We operate across industries, with a strong focus on the consumer goods and technology spaces.

Role Overview:

As the Q-Com Ads Manager / Head - Beverage Brand, you will be responsible for developing and executing the quick commerce advertising strategy for a leading beverage brand in the Indian market. You will collaborate closely with the brand marketing team, sales teams, and quick commerce platforms to maximize brand visibility, drive sales, and optimize ROI. Your efforts will directly impact the brand's performance within the rapidly growing quick commerce channel, ensuring it remains competitive and achieves its business objectives.

Key Responsibilities:

• Develop and implement a comprehensive quick commerce advertising strategy aligned with the overall brand marketing objectives to increase brand awareness and drive sales through quick commerce platforms.
• Manage and optimize advertising campaigns across various quick commerce platforms (e.g., Blinkit, Zepto, Swiggy Instamart) to achieve target ROI and maximize campaign effectiveness.
• Analyze campaign performance data and provide actionable insights to the brand marketing team and quick commerce partners to improve campaign performance and optimize ad spend.
• Collaborate with the brand marketing team to develop compelling ad creatives and messaging tailored to the quick commerce audience to enhance brand engagement and drive conversions.
• Negotiate advertising deals and partnerships with quick commerce platforms to secure favorable terms and maximize advertising opportunities.
• Stay up-to-date with the latest trends and best practices in quick commerce advertising to identify new opportunities and maintain a competitive edge.
• Manage the advertising budget for quick commerce channels, ensuring efficient allocation of resources and adherence to budgetary guidelines to maximize return on investment.
• Monitor competitor activity in the quick commerce space to identify opportunities and threats, and adjust advertising strategies accordingly to maintain a competitive advantage.

Required Skillset:

• Demonstrated ability to develop and execute successful advertising strategies within the quick commerce ecosystem.
• Proven experience in managing and optimizing advertising campaigns across various digital platforms.
• Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with internal and external stakeholders.
• Deep understanding of the Indian quick commerce landscape and consumer behavior.