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Job Description
- Develop and execute comprehensive marketing and communications plans to support the organization's mission and objectives.
- Identify target audiences and create strategies to drive traffic and engage them effectively.
- Manage all marketing initiatives, including social media and website content, ensuring all material is on-brand and engaging.
- Collaborate with external partners, agencies, and suppliers to implement marketing campaigns.
- Experiment with various marketing channels like content creation, paid campaigns, event management, and social media.
- Oversee event planning and execution, including managing branding, ticketing, and logistics.
- Evaluate the effectiveness of marketing efforts, using data to inform future strategies.
- Develop and maintain key relationships with partners and stakeholders.
- Prepare and monitor the marketing budget, allocating funds wisely.
- Drive business strategies that maintain and grow sponsorships.
- Conduct market research to identify opportunities for new corporate support.
- Negotiate strategic projects with companies to create unbudgeted opportunities.
- Prepare tailored proposals and sponsorship packages.
- Liaise with clients to deliver and service the program of benefits according to the terms defined in contracts.
- Ensure efficient data management and reporting for sponsorship and marketing efforts.
- Manage and mentor a team of marketing, communications, and business development professionals.
- Bachelor's or Master's degree in Marketing, Communications, or a related field.
- At least five years of experience in marketing, communications, and business development, with a minimum of 2 years in a leadership role.
- Strong written and verbal communication skills, with the ability to write compelling copy.
- Excellent organizational and time management skills, with the ability to manage multiple tasks and deadlines.
- Extensive experience in marketing and business development functions.
- Analytical skills to gather and interpret market data.
- Experience in event planning and project management.
- Financial acumen to develop and manage budgets.
- Ability to work collaboratively in a team environment.
- Experience managing and mentoring a team.
- Fluency in English; knowledge of additional languages is a plus.
- Willingness to work extended hours as needed.
Skills
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