Lead Marketing Manager - Paid

At Hike, our core cultural values, known as the Hike Code, are integral to our everyday operations. We strive to embody these values in all aspects of our work, decision-making, and performance review processes. Our 9 core values include:

• Top Talent in Every Role
• Owner not a Renter
• Pro-Sports Team
• Customer Obsession
• Think Deeply & Exercise Good Judgement
• Build & Make Magic
• Be Insatiably Curious & Keep Improving
• Move Fast & Be Dynamic
• Dream Big, Be Bold & Think Long Term

We are seeking a candidate with 7+ years of experience in performance marketing, focusing on acquisition, retention, reactivation, and ROAS optimization across paid channels. The ideal candidate should have expertise in various advertising platforms such as Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs. Strong analytical skills are crucial for leveraging data to optimize various metrics like CPA, LTV, ROAS, CTR, and Conversion Rates.

Your responsibilities will include:

• Developing and executing performance marketing strategies for acquisition, retention, and reactivation
• Leading and mentoring a team of marketing specialists for performance-driven execution
• Optimizing paid campaigns across different platforms to ensure high ROAS and efficiency
• Building and scaling data-driven campaigns to drive awareness and engagement
• Collaborating with cross-functional teams to align marketing efforts with business objectives
• Managing reactivation campaigns, budget allocation, influencer partnerships, and external relationships
• Executing lifecycle marketing via CRM tools and providing feedback on third-party tools and ad tech platforms
• Leveraging data for tracking, evaluating, and improving marketing campaigns
• Testing and optimizing creatives, landing pages, and messaging for maximum engagement
• Staying updated on digital advertising trends to keep marketing efforts innovative and effective

Join us at Hike for competitive compensation, exciting global exposure, and the opportunity to be part of a transformative journey. Learn more at work.hike.in.,