Brand & Social Marketing Lead

About the Role

We are looking for an experienced Brand & Social Marketing Lead to drive brand strategy, digital presence, and business growth across telecom, defence, and technology verticals. The ideal candidate will bring strong B2B marketing expertise in telecom/technology and the ability to translate complex tech solutions into compelling brand narratives.

Key Responsibilities

1. Brand Strategy & Positioning

• Develop and execute comprehensive brand strategy aligned with business goals
  
• Build customer personas & journey maps across global markets
  
• Lead brand differentiation through competitive analysis & voice-of-customer insights
  
• Integrate Account-Based Marketing (ABM) into brand initiatives
  

2. Social Media Strategy

• Design and implement multi-platform social media strategy (LinkedIn, Twitter/X, YouTube, Instagram, Facebook)
  
• Create annual roadmaps, content calendars & campaign frameworks
  
• Drive integrated marketing communications (IMC) initiatives
  

3. Content & Thought Leadership

• Oversee development of thought leadership articles, case studies, executive posts, product explainers & videos
  
• Position leadership as industry voices in 5G, OFC, Defence Tech, FTTH & Smart Cities
  
• Maintain consistent brand voice across all channels
  

4. Campaign & Performance Marketing

• Plan and manage paid campaigns on LinkedIn, Google, Meta & YouTube
  
• Optimize campaigns via targeting, A/B testing & ROI-driven budget allocation
  
• Amplify brand presence during trade shows & industry events
  

5. Analytics & Marketing Operations

• Track KPIs: engagement, reach, lead attribution, share of voice
  
• Deliver performance reports with actionable insights
  
• Manage marketing automation tools & CRM integrations
  
• Streamline workflows, approvals & marketing data architecture
  

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6. Team Leadership

• Lead and mentor marketing team
  
• Collaborate with Sales, Product, R&D, Finance & SCM
  
• Manage agencies, vendors & marketing budgets
  

Eligibility Criteria

• Bachelors degree in Marketing/Business/Communications (MBA preferred)
  
• 710 years of marketing experience
  
• Minimum 5 years in Brand, Social & Performance Marketing
  
• Experience in Telecom / SaaS / Technology sector preferred
  
• Strong understanding of B2B marketing
  
• Experience with CRM, automation tools & analytics platforms
  

Key Skills

Brand Strategy | B2B Marketing | Social Media Marketing | Performance Marketing | Digital Campaigns | Content Strategy | Marketing Automation | CRM | Analytics | Telecom Marketing | Thought Leadership | ABM | IMC