Brand Manager - BFSI/Auto/FMCG

Brand Manager

Description:

1. Brand & Communications Strategy:

- Develop, conceptualise, and execute the annual external communication plan, aligning it with sales and business objectives.

- Spearhead targeted marketing campaigns across various channels (email, SMS, WhatsApp) to promote the brand and its benefits.

- Collaborate with all departments to provide timely branding and communication support.

- Ensure all external messaging is clear, effective, and consistent with the brand identity.

- Liaise with the creative agency to ensure the timely delivery of high-quality, on-brand content.

- Manage the marketing budget efficiently to maximize brand awareness and reach.

2. Public Relations:

- Drive customer education and engagement through direct communication, social media, and public relations.

- Build and maintain strong relationships with key media outlets (print, TV, digital).

- Work with internal spokespersons to secure regular, high-impact media coverage and establish them as industry thought leaders.

- Ideate and implement innovative PR strategies to secure positive media coverage and boost brand reputation.

3. CSR:

- Act as the primary contact for CSR-related engagements.

- Develop and implement the companys CSR strategy in alignment with organisational values and statutory CSR requirements.

- Identify focus areas and design long-term high-impact CSR programmes

Qualifications and qualities:

- Education: MBA with a specialisation in Marketing.

- Experience: A minimum of 9-15 years of experience in Brand & Communications, with a background in BFSI, Lifestyle, Automotive, or FMCG sectors.