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Job Description
- As the Head of Marketing & Brand Strategy, you will play a crucial role in shaping the brand narrative, product positioning, and marketing strategy for a fast-growing digital-first D2C brand. Your responsibilities will include:
- **Brand Vision & Strategic Leadership**:
- Define and execute a compelling brand vision that resonates with today's conscious, digital-first consumer.
- Craft differentiated brand positioning and integrated marketing strategies aligned with business growth objectives.
- Drive brand storytelling across platforms to deepen emotional resonance and build long-term brand equity.
- **Product Strategy & Market Innovation**:
- Partner with the Product & R&D teams to influence the product roadmap based on market insights, customer needs, and category trends.
- Own the Go-to-Market strategy for new product launches with a focus on impact, innovation, and speed-to-market.
- **Omnichannel Marketing & Content Ecosystem**:
- Lead and orchestrate brand presence across digital, social, performance, influencer, PR, and offline touchpoints.
- Build an ecosystem of high-impact campaigns integrating content, commerce, and community to drive conversion and retention.
- Ensure seamless execution across owned, earned, and paid media channels.
- **Influencer, PR & Strategic Alliances**:
- Cultivate long-term partnerships with influencers, content creators, and brand ambassadors aligned with brand values.
- Develop strategic media and PR alliances to enhance brand visibility and thought leadership.
- Own the brand's voice in public, press, and partner-facing conversations.
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- Drive collaboration with performance and SEO teams to ensure brand-led growth in organic and paid channels.
- Guide the creation of marketing assets and campaigns that drive traffic, engagement, and acquisition.
- Integrate brand marketing with growth goals through measurable KPIs.
- **Leadership & Team Development**:
- Lead, inspire, and mentor a high-performing team of creatives, marketers, growth specialists, PR, and brand strategists.
- Foster a culture of creativity, experimentation, and accountability.
- Drive cross-functional collaboration with Product, Growth, Marketplace, and Operations teams.
The ideal candidate for this role will have 6-12 years of progressive experience in brand and marketing, with at least 2 years in a senior leadership role. You should have a proven track record of building and scaling brands within D2C, personal care, FMCG, or lifestyle sectors. A deep understanding of brand building in a digital ecosystem, coupled with strong acumen in consumer psychology and emerging trends, is essential. Additionally, you should possess excellent communication, stakeholder management, and storytelling skills to excel in this position.,
Skills
MediaPaid MediaMarketingSeoInfluencer MarketingPerformance MarketingOmnichannel MarketingTeam DevelopmentProduct StrategyPRStrategic AlliancesContent EcosystemGrowth MarketingSEOMarket InnovationLeadershipBrand StrategyMarketing StrategyIf an employer asks you to pay any kind of fee, please notify us immediately. Jobaaj does not charge any fee from the applicants and we do not allow other companies also to do so.
Important dates & deadlines?
Application Deadline
01 Nov 25, 01:20 PM IST
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