Senior Brand Manager - FMCG/Personal Care - IIM/XLRI/FMS/MDI/NIMS/MICA/SIMB

About Our Client:

Our client is a fast-growing consumer brand in the beauty and personal care space, known for building high-quality products tailored to evolving customer needs. With a strong digital-first presence and a rapidly expanding customer base, the company is emerging as a promising player in Indias new-age D2C ecosystem. The brand offers an exciting, high-growth environment for professionals looking to build and scale with a modern consumer business.

About the role:

We are looking for a strategic and insight-driven Brand & Strategy professional to shape and drive brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns, ensuring strong brand health, relevance, and business impact in the skincare space.

Responsibilities:

• Drive overall brand strategy, positioning, and messaging aligned with business goals
• Support new product development through market research, trend analysis, and consumer insights
• Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms
• Track and improve brand health metrics such as awareness, engagement, and perception
• Conduct competitive and consumer research to identify growth opportunities
• Oversee content, communication, and storytelling across channels
• Measure campaign performance, ROI, and share actionable insights with leadership
• Coordinate cross-functionally with product, design, PR, media teams, and external agencies
• Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets

Requirements:

• 3+ years of experience in brand management, marketing strategy, or new product development
• MBA from a Tier I or Higher Tier II institute preferred
• Experience in FMCG, beauty, skincare, or wellness preferred
• Strong analytical and consumer-insight-driven mindset
• Hands-on experience with digital marketing, influencer marketing, PR, and SEO
• Excellent project management and stakeholder management skills
• Proficiency in MS Office and data-driven marketing tools
• Passion for skincare, beauty, and building strong brands

About Hireginie:

Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.