Manager - Performance Marketing - Consumer HealthTech

Role: Performance Marketing Manager - Consumer Healthtech

Location: Hyderabad

Work Mode: Work from Office

Have you scaled paid acquisition for a consumer brand? Do you want to own the growth engine of a fast-growing healthtech platform?

We have this opportunity with India's largest healthtech organization, which is a fast-growing, consumer-facing e-commerce platform offering consumer goods, wellness and health insurance products online. It runs like a consumer e-commerce business: high-intent digital traffic, online purchase journeys and conversion at scale.

Open Positions: Performance Marketing Manager - 5+ years

What You Will Do:

- Plan, run and optimise performance campaigns across Google Ads (Search, Display, Remarketing) and Meta (Facebook & Instagram)
- Drive customer acquisition and lead generation for the platform's products
- Own CAC, CPL, ROAS and conversion rates, and allocate budget across channels for the best return
- Run A/B tests on creatives, ad copy, landing pages and audiences
- Work with creative teams on high-performing ads and messaging for paid social
- Partner with product, tech and CRM teams to improve landing pages and conversion funnels
- Build dashboards and present clear insights and recommendations to leadership
- Grow organic traffic through SEO and reduce dependence on paid channels
What You Will Bring:
- 5+ years of hands-on performance marketing (3+ years for the Asst Manager role & 1+ years for Senior Executive)
- Background in consumer goods, FMCG, D2C, consumer brands or consumer e-commerce
- Hands-on expertise in Google Ads and Meta Ads, not only managing agencies
- Experience managing sizeable monthly ad budgets with clear ROI accountability
- Strong analytical skills with GA4, Google Ads, Meta Ads Manager and reporting tools
- Comfort in a fast-paced, growth-focused environment
Good To Have:
- SEO and keyword research experience
- Exposure to lead generation or CPL-based campaigns
- Experience with experimentation, attribution or incrementality
Why This Role:
- Own the acquisition engine end to end, from channel strategy to budget allocation
- Bring your consumer goods playbook to one of India's fastest-growing digital categories
- Work across the full funnel with product, tech and CRM, not just media buying
- Add lead generation and healthtech experience to your skill set
- Visible, data-led work that shapes marketing investment