Associate Director- Marketing - Consumer Healthcare

Role Title: Associate Director Marketing

Location: Mumbai

Stakeholders: Internal: Sales, R&D, Packaging, Trade Marketing, Finance, Operations, Marketing peers, Leadership; External: Marketing & Branding Agencies, Advertisement Firms, Digital Marketing Agencies, Research agencies, Offline Media agencies, Rx Team

AREAS OF RESPONSIBILITIES:

This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling new business verticals while leading innovation-led marketing initiatives.

• Drive a challenging and exciting category focused on consumer conversion (awareness to trials)
• Lead category creation initiatives
• Build new business verticals from scratch
• Drive new launches and develop categories for emerging consumer segments
• Align and lead cross-functional teams for AI-led initiatives and Rx team integration

1. Brand Strategy Development & Marketing:

• Build and drive the annual and long-term brand strategy for assigned brands
• Manage and strengthen brand identity
• Analyse market trends and customer insights
• Develop competitive positioning for the brand
• Create compelling brand propositions
• Develop Go-To-Market (GTM) strategies

2. Product Launches and Promotions:

• Plan and oversee product launches and marketing campaigns
• Drive promotional campaigns and media planning for brands
• Lead the design and execution of brand collaterals

3. Market Research and Analysis:

• Conduct market research to understand consumer behaviour, market conditions, and competitor activities
• Leverage insights to inform marketing strategies and product development decisions

4. OT Channel Growth:

• Drive E-commerce, Q-commerce, Modern Trade, and D2C business strategy and growth
• Build integrated channel strategies to accelerate brand performance

5. Cross-Functional Collaboration:

• Collaborate with Sales, Operations, and R&D to ensure consistent brand messaging
• Ensure product offerings align with customer needs and expectations

6. Brand Communication:

• Conceptualise and build relevant communication strategies for the brand
• Ensure consistency of brand messaging across all platforms and touchpoints

7. Customer Relationship Management:

• Strengthen customer engagement and long-term brand relationships

8. Performance Tracking & Reporting:

• Monitor the performance of brand initiatives and campaigns
• Analyse sales data, market share, and other key metrics
• Track effectiveness of marketing plans and suggest improvements

9. New Product Development:

• Develop proof of concepts for consumer validation
• Create category refreshers and innovation pipelines

10. AI Leadership in Marketing:

• Identify and implement AI-led use cases in marketing
• Drive AI adoption and capability building within the marketing team