Associate Director- Marketing - Consumer Healthcare

Role Title: Associate Director Marketing
Location: Mumbai
Stakeholders: Internal: Sales, R&D, Packaging, Trade Marketing, Finance, Operations, Marketing peers, Leadership; External: Marketing & Branding Agencies, Advertisement Firms, Digital Marketing Agencies, Research agencies, Offline Media agencies, Rx Team
AREAS OF RESPONSIBILITIES:
This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling new business verticals while leading innovation-led marketing initiatives.
- Drive a challenging and exciting category focused on consumer conversion (awareness to trials)
- Lead category creation initiatives
- Build new business verticals from scratch
- Drive new launches and develop categories for emerging consumer segments
- Align and lead cross-functional teams for AI-led initiatives and Rx team integration
1. Brand Strategy Development & Marketing:
- Build and drive the annual and long-term brand strategy for assigned brands
- Manage and strengthen brand identity
- Analyse market trends and customer insights
- Develop competitive positioning for the brand
- Create compelling brand propositions
- Develop Go-To-Market (GTM) strategies
2. Product Launches and Promotions:
- Plan and oversee product launches and marketing campaigns
- Drive promotional campaigns and media planning for brands
- Lead the design and execution of brand collaterals
3. Market Research and Analysis:
- Conduct market research to understand consumer behaviour, market conditions, and competitor activities
- Leverage insights to inform marketing strategies and product development decisions
4. OT Channel Growth:
- Drive E-commerce, Q-commerce, Modern Trade, and D2C business strategy and growth
- Build integrated channel strategies to accelerate brand performance
5. Cross-Functional Collaboration:
- Collaborate with Sales, Operations, and R&D to ensure consistent brand messaging
- Ensure product offerings align with customer needs and expectations
6. Brand Communication:
- Conceptualise and build relevant communication strategies for the brand
- Ensure consistency of brand messaging across all platforms and touchpoints
7. Customer Relationship Management:
- Strengthen customer engagement and long-term brand relationships
8. Performance Tracking & Reporting:
- Monitor the performance of brand initiatives and campaigns
- Analyse sales data, market share, and other key metrics
- Track effectiveness of marketing plans and suggest improvements
9. New Product Development:
- Develop proof of concepts for consumer validation
- Create category refreshers and innovation pipelines
10. AI Leadership in Marketing:
- Identify and implement AI-led use cases in marketing
- Drive AI adoption and capability building within the marketing team