Associate Director - Marketing - Digital Brand Building - Skin Care

Role Title: Associate Director - Marketing
Reporting To: Chief Transformation Officer
KEY ROLES AND RESPONSIBILITIES
Role Purpose:
Lead the marketing and growth agenda for company's Dermatology portfolio (4-5 brands), transforming it into a portfolio of consumer-first, digitally led brands across Skin Care and Hair Care. Drive sustainable growth by leveraging consumer insights, digital marketing, social commerce, influencer ecosystems, D2C channels, marketplaces, and omnichannel growth levers.
Own the P&L for the assigned portfolio and deliver business growth through a balanced focus on brand building, consumer engagement, and commercial performance.
Key Responsibilities:
Digital-First Brand Building
- Drive the consumerization agenda through digital-first strategies across the consumer funnel, including awareness, acquisition, retention, and advocacy.
- Build science-led, consumer-centric brands that are culturally relevant and optimized for growth through digital engagement.
- Develop differentiated brand identities, content ecosystems, and community-building programs across digital touchpoints.
Social Commerce & Community Building
- Create advocacy-led growth models by leveraging user-generated content, creators, dermatologists, and subject matter experts.
- Build and scale engaged consumer communities focused on skin and hair concerns through educational content and social engagement.
- Drive social commerce initiatives that enhance consumer engagement, conversion, and loyalty.
Performance & Growth Marketing
- Own key growth metrics, including traffic, customer acquisition cost (CAC), ROAS, conversion rates, retention, and customer lifetime value (LTV).
- Partner with growth, media, and ecommerce teams to scale performance marketing across Meta, Google, YouTube, marketplaces, and emerging digital platforms.
- Establish data-driven experimentation and optimization frameworks to improve acquisition, conversion, and retention.
- Drive portfolio growth in partnership with platform teams across eCommerce, qCommerce, and beauty-focused marketplaces.
Influencer & Expert Advocacy Ecosystem
- Build and manage a strong ecosystem of influencers, creators, dermatologists, and healthcare experts.
- Lead integrated advocacy programs across awareness, consideration, conversion, and retention objectives.
- Establish robust measurement frameworks to evaluate influencer ROI and business impact.
Consumer Data, CRM & Analytics
- Leverage first-party consumer data, CRM platforms, and analytics to generate insights and deliver personalized consumer journeys.
- Drive retention, loyalty, subscription, and lifecycle marketing initiatives to maximize consumer value and engagement.
- Champion a test-and-learn culture to continuously improve consumer experience and marketing effectiveness.
IDEAL CANDIDATE PROFILE
Experience
- 12-15 years of experience in Consumer Healthcare, Beauty & Personal Care, FMCG, D2C, or digital-first consumer brands.
- Demonstrated success in scaling brands through digital channels, marketplaces, ecommerce, and performance marketing.
- Experience working with high-growth expert-led brands, beauty platforms, consumer healthcare, or dermatology-focused businesses will be an advantage.
- Proven experience managing P&L and delivering business growth outcomes.
Critical Competencies
- Deep understanding of digital-first brand building, D2C business models, and omnichannel consumer engagement.
- Strong commercial acumen with experience owning and driving portfolio P&L performance.
- Highly collaborative, with the ability to work seamlessly across prescription, consumer, digital, sales, medical, and platform teams.
- Strong ownership mindset with the ability to operate in a fast-paced, growth-oriented environment.
- Hands-on understanding of performance marketing, growth funnels, CRM, and marketing analytics.
- Experience leading influencer marketing, community-building, and social commerce programs at scale.
- Demonstrated ability to balance long-term brand building with short-term growth delivery and commercial outcomes.
- Strong strategic thinking, data orientation, and execution excellence.