D2C Campaign Manager - BFS

Key Responsibilities:

• Drive digital adoption of mobile banking, internet banking, and digital journeys
• Design customer-centric campaigns across Email, SMS, Push Notifications, WhatsApp, Social Media, and Paid Channels
• Build segmentation and targeting strategies using customer and behavioral data
• Create lifecycle journeys focused on activation, engagement, retention, and cross-sell
• Run A/B testing and performance optimization initiatives
• Collaborate with Product, Analytics, Technology, Operations, and Compliance teams
• Monitor and improve key metrics including CTR, Conversion Rate, ROI, CAC, MAU, and Feature Adoption

What We're Looking For:

• 510 years of experience in Digital Marketing or Campaign Management
• Strong experience in BFSI, Banking, Fintech, or Digital Financial Services preferred
• Hands-on expertise in CRM and Marketing Automation platforms such as Salesforce, Adobe Campaign, MoEngage, or CleverTap
• Strong analytical mindset with exposure to Google Analytics, dashboards, and customer insights
• Understanding of banking products, digital payments, UPI ecosystem, cards, loans, and customer lifecycle management