Brand Strategist

Role & responsibilities

1. Develop a clear brand identity, positioning, and voice for the saree store.
2. Understand the target customers, their preferences, and buying behaviour.
3. Create strategies to differentiate the brand from competing fashion stores.
4. Plan seasonal campaigns for festivals, weddings, and new collections.
5. Guide social media content, photoshoots, storytelling, and promotions.
6. Maintain consistent branding across the store, website, packaging, and social media.
7. Work with designers, sales teams, and marketing partners to execute campaigns.
8. Track fashion trends and recommend suitable product and content ideas.
9. Monitor campaign performance, customer feedback, and brand awareness.
10. Build long-term strategies to increase customer trust, engagement, and sales.