Data Analyst

You will be responsible for using data, intellectual curiosity, instincts, passion, experience, and experimentation to constantly improve online experiences and program performance to achieve business goals.

Key Responsibilities

• Monitor and analyze business performance, customer behavior on trading platform, website, social media, and paid campaign activity for thought leadership, content marketing, and lead generation campaigns.
• Visually and verbally interpret findings and recommendations to team and senior leaders for ongoing program optimization, weekly reporting, quarterly budgeting, and long-term strategic planning.
• Implement data-driven and creative recommendations via sales efforts optimization, ongoing refinement of paid marketing tactics and strategic planning to improve business performance
• Work with sales and product teams team on ongoing site enhancements to stay current, deliver the best possible user experience, and maximize value.

• Bachelors or Masters degree.
• 4-7 years experience working with data in online environments (i.e. content marketing data, user behavioural web traffic, social media traffic data, paid amplification data, online advertising, digital marketing data, etc.)
• Requires extremely advanced excel skills (macros, v- lookups, concatenations, more advanced functions and formulas).
• Also knowledge on Google Analytics, Google Ad Words dashboard, all other web and digital media data analytics data sources, and familiarity with APIs etc. is preferable.
• Additionally, understanding and experience on other visualization tools like Google Data Studio, Tableau, Power BI, Adobe Analytics, will be useful

(ref:hirist.tech)