Business Development Manager

Company Description Hiwaga Makers is a 360° advertising and marketing agency that supports businesses with strategy, creative execution, and integrated media solutions across digital and traditional channels. The team specializes in marketing strategy, campaign structuring, content planning, brand development, video production, performance-focused Meta ads, and lead generation campaigns. Services also include social media and LinkedIn management, influencer marketing, PR support, OOH campaigns, theatre advertising, website development, and digital presence enhancement. Based in Kottayam, Kerala, Hiwaga Makers has partnered with over 200 clients in sectors such as healthcare, retail, hospitality, education, lifestyle, and personal brands across 6 countries. The agency emphasizes structured, goal-oriented marketing systems, focusing on clarity, long-term partnerships, and sustainable growth for clients.

Role Description The Business Development Manager is a full-time, hybrid role based in Kottayam, with flexibility for some work-from-home arrangements. This role is responsible for identifying and pursuing new business opportunities, nurturing leads, and converting prospects into long-term client partnerships. Day-to-day tasks include researching potential clients, conducting discovery calls, preparing and presenting proposals, and collaborating with internal teams to design solutions aligned with client goals. The Business Development Manager will maintain a robust sales pipeline, track performance metrics, and participate in client meetings, industry events, and networking activities. The role also involves coordinating with strategy, creative, and media teams to ensure seamless onboarding and ongoing account growth.

Qualifications

• Strong skills in business development, lead generation, and client relationship management, with the ability to build and maintain long-term partnerships.
• Knowledge of marketing and advertising services, including digital marketing, campaign strategy, social media, and brand development, to translate offerings into client value.
• Excellent communication, presentation, and negotiation skills, with the ability to conduct discovery calls, pitch proposals, and close deals effectively.
• Analytical and strategic thinking abilities to assess client needs, structure solutions, and manage a performance-focused sales pipeline.
• Experience using CRM tools, sales tracking systems, and productivity software to organize leads, opportunities, and follow-ups.
• Ability to work in a hybrid setup, collaborate with cross-functional teams, and manage multiple opportunities in a fast-paced agency environment.
• Prior experience in business development or account management in marketing, advertising, or related industries is highly beneficial.
• Bachelors degree in Business, Marketing, Communications, or a related field (or equivalent practical experience).