Business Development Manager

Company Description Hiwaga Makers is a 360° advertising and marketing agency that supports businesses with strategy, creative execution, and integrated media solutions across digital and traditional platforms. The team designs performance-focused campaigns spanning marketing strategy, content and brand development, video production, social media management, influencer marketing, PR support, and OOH advertising. Based in Kottayam, Kerala, Hiwaga Makers has partnered with over 200 clients in healthcare, retail, hospitality, personal brands, education, and lifestyle sectors across 6 countries. The agency emphasizes structured, intentional marketing aligned with business goals, prioritizing clarity, systems, and long-term partnerships over short-term noise. Applicants joining Hiwaga Makers will work in an environment that treats marketing as a system built for sustainable growth and collaboration.

Role Description The Business Development Manager is a full-time hybrid role based in Kottayam, with flexibility for some work-from-home arrangements. This role is responsible for identifying and qualifying new business opportunities, nurturing leads, and building long-term client relationships across multiple industries and markets. Day-to-day tasks include prospecting and outreach, conducting discovery meetings, preparing proposals and presentations, coordinating with internal strategy and creative teams, and managing the sales pipeline using CRM tools. The Business Development Manager will analyze market trends, collaborate on campaign pitches, negotiate contracts, and ensure smooth handover from closing deals to account management. The role also involves setting growth targets, tracking performance metrics, and representing Hiwaga Makers at events, online meetings, and partner engagements to drive structured, sustainable revenue growth.

Qualifications

• Business development and sales skills, including prospecting, lead qualification, client relationship management, and deal negotiation.
• Marketing and advertising knowledge, with understanding of digital campaigns, social media, content marketing, and integrated media solutions.
• Strategic thinking and analytical skills to assess market opportunities, interpret campaign performance data, and align solutions with client business goals.
• Strong communication, presentation, and interpersonal skills to conduct discovery calls, pitch proposals, and collaborate with cross-functional teams.
• Organizational and planning abilities, including pipeline management, CRM usage, documentation, and time management in a fast-paced environment.
• Relevant bachelors degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Experience in an agency, media, or marketing services environment is preferred; familiarity with industries such as healthcare, retail, or hospitality is an advantage.
• Comfort working in a hybrid setup from Kottayam, with readiness for client meetings, occasional travel, and collaboration across remote and in-office teams.