Deputy Manager - Performance Marketing

About Us
Holiday Tribe is a travel-tech company headquartered in Gurugram. Backed by leading VC firms like Powerhouse Ventures and GSF, and having recently raised pre-series A funding, we are growing rapidly and setting the stage for the next phase of scale. We specialize in curated leisure travel experiences across 30+ global destinations, combining deep human expertise with a bold vision of building cutting-edge AI and technology that will transform how Indians plan and experience their holidays. Recognised as the Emerging Holiday Tech Company at the India Travel Awards 2023, weve also partnered with international tourism boards to bring world-class experiences to Indian travellers. At our core, we are a fun, performance-driven workplace on a mission to build the next big thing in travel — making holiday planning faster, smarter, and unforgettable.
Role Overview
You will be responsible for executing and optimising paid marketing campaigns across channels such as Meta and Google, while working closely with product, category, and sales teams to improve funnel performance.
The role requires someone who can drive experiments and cross-functional initiatives to improve lead quality, conversion rates, and overall ROAS.
Key Responsibilities
Performance Marketing Execution

• Plan, launch, and optimise paid campaigns across Meta, Google, YouTube and otherchannels
• Track and optimise for CPL, conversion rates, CAC and ROAS
• Manage campaign budgets and ensure efficient utilisation of ad spend Experimentation & Growth Initiatives
• Design and run structured experiments across creatives, audiences, landing pages, and lead capture flows
• Continuously test new campaign formats, messaging, and acquisition strategies
• Identify scalable growth opportunities across paid channels Cross-Functional Projects
• Work closely with product, category, and sales teams to improve the marketing funnel
• Drive initiatives to improve lead quality, lead-to-sale conversion, and revenue efficiency
• Help implement improvements across landing pages, CRM flows, and remarketing journeys
  

Creative Testing

• Collaborate with the content and design teams to build a strong creative testing pipeline
• Run A/B tests across creatives and messaging to identify winning combinations
• Scale high-performing creatives across campaigns
  

Data & Insights

• Analyse campaign performance and generate actionable insights
• Build dashboards and reporting frameworks to track performance trends
• Maintain a disciplined testing and learning process
  

Experience
What Were Looking For

• 4–6 years of experience in performance marketing / growth marketing
• Hands-on experience of managing 50L+ monthly budget across Meta and Google Ads
• Experience in product companies, consumer internet, or start-ups preferred
  

Skills

• Strong analytical mindset and comfort working with data
• Experience running experiments and A/B testing
• Good understanding of marketing funnels and conversion optimisation
  

Mindset

• Hard-working, curious, and proactive
• Comfortable driving initiatives across teams
• Open to experimentation and continuous learning
  

Why Join Us

• Opportunity to work on a fast-growing travel tech brand
• Hands-on ownership of high-impact growth initiatives
• Exposure to cross-functional problem solving across marketing, product, and sales
• Fast learning environment with real responsibility