: Executive / Senior Executive – Social Media & Brand Marketing

About Holiday Tribe

Role Overview

Key Responsibilities

1. Day-to-Day Social Media Operations & Execution

• Maintain and execute the multi-channel content calendar across Instagram, YouTube, LinkedIn, and emerging platforms.
• Suggest engaging, on-brand copy, captions, and platform-native hooks aligned with Holiday Tribe’s editorial voice.
• Drive daily publishing workflows, asset scheduling, and community engagement (responding to comments, DMs, and reviews).
• Keep an active pulse on trending audios, viral formats, and travel content trends to propose quick-turnaround reel and story concepts.

2. Creative Pipeline & Cross-Functional Coordination

• Collaborate closely with in-house designers, video editors, and copywriters to ensure creative briefs are clear and assets are delivered on time.
• Provide clear creative inputs, source references, and review first cuts/drafts for visual alignment before final sign-off.
• Coordinate performance creative requirements and support ad-hoc marketing collaterals as needed.

3. Partner & Tourism Board Deliverable Tracking

• Serve as the day-to-day execution support for tourism board and brand collaboration campaigns.
• Maintain real-time trackers for organic deliverables, posting timelines, and partner tag guidelines.
• Collate campaign assets, screenshots, and preliminary engagement data for post-campaign partner reports.

4. Analytics, Tracking & Reporting

• Track weekly and monthly social performance metrics (reach, engagement, saves, follower growth, watch time).
• Maintain clean performance dashboards to identify what content formats and destination angles are performing best.
• Assist in benchmarking competitor social channels and industry best practices to uncover growth opportunities.

What We’re Looking For

• 1–3 years of hands-on experience managing organic social media channels, preferably for a travel, lifestyle, D2C, or creative agency brand.
• Platform native: Strong, intuitive understanding of Instagram (Reels, Carousels, Stories), YouTube formats (Shorts & long-form)
• Execution rigor: Strong organizational and project tracking habits; comfortable managing multiple deadlines and asset pipelines simultaneously.
• Visual & copy sensibility: A sharp eye for clean aesthetics, typography, and engaging storytelling, with solid written communication skills.
• Proactive mindset: High ownership, quick learner, and eager to experiment with new content formats.

Good to Have

• Basic editing/design tool proficiency (Canva, CapCut, Premiere, or basic Figma) for agile story/reel iterations.
• Prior exposure to creator/influencer outreach and coordination.
• Familiarity with social scheduling and listening platforms (Meta Business Suite, Later, etc.).

Why Join Holiday Tribe

• Hands-on exposure to high-profile global tourism boards and luxury hospitality campaigns.
• Clear opportunities to learn, grow, and take on end-to-end creative campaigns.
• A fast-paced startup culture where your creative ideas make it to feed quickly without layers of red tape.