Digital Marketing Manager

Role: Marketing Manager

Location: Nagpur

Working days: 6 days a week

Work Experience: Minimum 5+ years of digital and performance marketing

Company Description: https://hoora.in/

Hoora is a full-stack vehicle care platform built to simplify how India maintains and manages its cars and bikes. Positioned as Indias #1 Car & Bike Care App, Hoora brings every essential automotive need into one seamless ecosystem. From doorstep car and bike wash to end-to-end service, insurance support, challan management, and a curated marketplace for products and accessories, Hoora functions as a complete 360° vehicle companion. Powered by technology, on-demand logistics, and trained professionals, the platform replaces fragmented automotive experiences with one integrated solution.

Hooras mission is simple: make vehicle ownership effortless, accessible, and reliable, whether its routine cleaning, urgent servicing, compliance needs, or upgrading your ride.

Key Responsibilities:

Performance Marketing & Online Sales:

• Design, execute, and optimize full-funnel advertising campaigns across Meta, Google, and Programmatic channels to drive immediate service bookings and D2C product purchases.
• Achieve and maintain a high Return on Ad Spend (ROAS) while scaling budgets.
• Implement granular, location-based marketing strategies to maximize service bookings in high-priority zones.

D2C E-commerce Growth:

• Lead the online sales strategy for Hooras D2C merchandise and accessories, optimizing the Shopify/Website experience for maximum conversion.
• Collaborate with the CRM team to drive repeat orders and increase Customer Lifetime Value (LTV) through targeted re-marketing and email/WhatsApp automation.
• Manage performance and visibility on marketplaces (Amazon/Flipkart) to ensure Hoora products are top-of-mind for car enthusiasts.

Conversion Rate Optimization (CRO):

• Partner with the Content and Design teams to build high-converting landing pages and ad creatives that resonate with car and bike owners.
• Conduct A/B testing on ad copy, creative formats, and user journeys to reduce drop-offs and improve the Click-to-Book ratio.

Data & Analytics:

• Maintain real-time dashboards tracking Customer Acquisition Cost (CAC), Conversion Rate (CVR), and total revenue generated from online channels.
• Conduct deep-dive analysis into customer behavior and competitor movements to pivot strategies rapidly.

Ideal Candidate Profile:

• 5–8 years of hands-on experience in Digital Marketing with a heavy focus on Performance Marketing and Online Sales.
• Proven track record of managing monthly budgets of ₹10L+ while delivering 4x–6x ROAS.
• Prior experience in Hyperlocal services or high-growth D2C brands is highly preferred.

Technical Proficiency:

• Expert-level knowledge of Meta Ads Manager, Google Ads, Google Analytics (GA4), and Shopify/Web analytics.
• Strong understanding of ad copywriting and creative strategies to guide the creative team in producing high-performing visual assets.
• Mindset:
• Aggressive, data-obsessed, and results-oriented, with a focus on revenue and bookings over likes and followers.

This role offers an exciting opportunity to be a key driver in Hooras growth and success in the vehicle care industry.

• Community engagement.
• Candidates should possess Lead Generation skills, with the ability to create and optimize funnels to drive qualified app installs and customer inquiries.
• Candidates should possess Web Analytics skills, with proficiency in tools such as Google Analytics or similar platforms to track and interpret performance data.
• Relevant qualifications such as a bachelors degree in marketing, business, communications, or a related field are beneficial.
• Experience in performance marketing, app growth, or D2C/e-commerce environments is an advantage.
• Strong analytical mindset, ability to work with data-driven insights, and proficiency in campaign optimization.
• Effective communication, collaboration skills, and the ability to work on-site with cross-functional teams in a fast-paced environment.