Healthcare Digital Marketing Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
1-3 years
Kochi
Digital Marketing/Marketing
Work From Home
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

What role you will play in team: Develop and execute digital marketing strategies to promote our healthcare services and increase patient acquisition.

What you will do: Manage social media presence, create engaging content, and run targeted online advertising campaigns.

Key responsibility:

  • Develop and execute digital marketing strategies tailored to the healthcare industry.
  • Create engaging content for social media platforms and the company website.
  • Manage and optimize paid advertising campaigns (Google Ads, social media ads).
  • Track key metrics such as website traffic, lead generation, and patient acquisition.
  • Analyze data and provide reports on campaign performance.
  • Stay updated on healthcare marketing regulations and best practices.
  • Collaborate with internal teams to ensure brand consistency and messaging.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, Healthcare Administration, or a related field.
  • 1-3 years of experience in digital marketing, preferably in the healthcare industry.
  • Strong understanding of healthcare marketing regulations and ethical considerations.
  • Proficiency in using digital marketing tools and analytics platforms.
  • Excellent communication and interpersonal skills.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for professional development and growth within a reputable healthcare organization.
  • Meaningful work contributing to the well-being of others.
  • Supportive and collaborative work environment.

A Day in the Life: A day involves content creation, campaign management, data analysis, and collaboration with internal teams to achieve marketing goals.

Skills

Healthcare MarketingDigital MarketingGoogle AdsSocial Media MarketingContent MarketingData Analytics

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