House Of Spices - Social & Digital Media Specialist

About the Role - We are looking for a highly creative, sharp, and organized Social & Digital Media professional who can bring fresh ideas, drive engagement, and execute impactful campaigns across multiple digital platforms.

This role offers the opportunity to work for an International FMCG company with a strong presence in the Target markets, giving you exposure to diverse audiences, trends, and campaign styles.

Key Responsibilities :

• Social Media Strategy & Management Execute & follow up with the agency on creative social media strategies aligned with brand objectives.
• Follow up with the agency on monthly content and campaign deliverables & plans for Facebook, Instagram, YouTube, LinkedIn, Tik Tok and other platforms.
• Monitor trends, competitor activities, and industry updates to keep brand content fresh and relevant.
• Ensure timely posting, engagement, and performance tracking.
• Digital Campaigns & Performance Monitor the paid digital campaigns (Meta, Google Ads, YouTube, etc. ) in coordination with the marketing team & agencies.
• Influencer & Collaboration Management Identify, shortlist, and manage influencer partnerships for campaigns.
• Negotiate deliverables, ensure timely content delivery, and measure impact.
• Build long-term influencer relationships to maintain consistent brand presence.
• Track Influencer campaign Led by the agency.
• WhatsApp & Email Marketing Create and manage WhatsApp broadcast campaigns to drive brand engagement and conversions.
• Develop and execute email marketing campaigns with engaging copy and visuals.
• Track and analyse open rates, click-through rates, and campaign performance.
• Lead the Consumer research Campaign on email Marketing.
• Creativity & Content Development Generate fresh campaign ideas, interactive formats, and innovative audience engagement concepts.
• Ensure brand consistency across all content.
• Coordination & multi-tasking Collaborate with internal teams and agencies for seamless campaign execution.
• Manage multiple projects under tight deadlines without compromising quality.
• Stay proactive, resolve issues quickly, and ensure agencies deliver on time through constant follow-ups.
• Key Skills & Requirements : 3-4 years of relevant experience in Social & Digital Marketing, preferably in FMCG or consumer goods.
• Strong understanding of social media platforms, digital campaign tools, and analytics.
• Hands-on experience in influencer marketing, WhatsApp marketing, and email campaigns.
• Exceptional creativity with an eye for visual storytelling and engaging content.
• Excellent organizational skills and the ability to manage multiple projects simultaneously.
• Knowledge in campaign analytics tools (Meta Business Suite, Google Analytics, Mailchimp, etc.
• Ability to adapt quickly, think on your feet, and improvise when needed.
• Join only if you thrive in a fast-paced environment where ideas and campaigns come to life in real time, requiring you to stay agile and proactive.