Digital Marketing Manager

Were looking for a hands-on Digital Marketing Manager to drive lead generation and brand growth for Hotelogix. The ideal candidate is equally comfortable executing campaigns and leading a small team, is an expert in SEO, GEO, AEO and paid marketing, and someone who understands the complete demand engine across SEO, paid media, email, and social channels for a global B2B SaaS brand.

Key Responsibilities

1. Growth & Demand Generation

• Build and execute full-funnel demand generation strategies to drive qualified leads from organic, paid, and owned channels.
• Hands on execution of paid acquisition (Google Ads, LinkedIn, Meta) to deliver consistent, high-quality leads.
• Plan and hands-on execution of SEO strategies from keyword research to content optimisation and link-building to grow organic traffic and visibility.
• Has experience with using AI tools (other than LLMs) to increase the efficiency and effectiveness of marketing

2. Campaign Planning & Performance

• Plan and manage integrated campaigns across SEO, GEO, SEM, paid ads, email, and social media.
• Own the marketing budget and track ROI across all channels.
• Continuously analyse and optimise campaign performance using Google Analytics, GA4, and CRM data.
• Should be able to execute end-to-end podcast and webinars

3. Content & Conversion Optimization

• Work with the content team to create impactful blogs, landing pages, eBooks, and case studies aligned with keyword and funnel goals.
• Implement conversion rate optimisation (CRO) best practices to improve lead quality and MQL-to-SQL conversion rates.
• Ensure strong alignment between website content, SEO, GEO, and paid campaigns.

4. Marketing Automation & Lead Nurturing

• Build and optimise lead nurturing workflows through email marketing and marketing automation tools (HubSpot, Zoho, or similar).
• Design and test CTAs, landing pages, and forms for better engagement and conversion.
• Ensure timely and accurate handoff of MQLs to the sales team.

5. Analytics & Reporting

• Monitor performance across channels using tools like Google Analytics, Search Console, and campaign dashboards.
• Conduct A/B testing to optimise creative, targeting, and messaging.
• Present performance insights and recommendations to leadership regularly.

6. Team Leadership & Collaboration

• Lead and mentor a small team of specialists across SEO, GEO, paid media, and content.
• Collaborate closely with product, sales, and design teams to ensure marketing alignment with business goals.
• Manage external agencies or freelancers when needed.

Qualifications

• 5+ years of hands-on experience in B2B SaaS digital marketing, ideally for global SMB markets.
• Proven expertise in SEO, GEO and paid marketing (Google Ads, LinkedIn Ads).
• Strong understanding of lead generation, email marketing, and conversion funnels.
• Familiarity with tools such as Google Analytics, HubSpot, Search Console, Mixpanel, or Hotjar.
• Experience managing and mentoring a small digital team.
• Analytical and data-driven mindset with a bias for execution.
• Excellent communication, organisation, and project management skills.

Preferred

• Experience with growth marketing and A/B testing frameworks.
• Understanding of UX/UI principles for marketing funnels.
• Familiarity with AI-based tools for campaign optimisation, automation, or content creation.