Head - Growth - Quick Commerce - IIM/IIT/NIT/BITS

About the Role:

We are looking for a high-velocity, data-obsessed Head of Growth to own and scale Homerun's user acquisition, activation, performance marketing, and retention engine.

As the Head of Growth, you will be directly responsible for scaling our top-of-funnel customer growth while maintaining strict unit economics and maximizing LTV:CAC. You must be a hands-on technical growth leader with deep expertise in Google Ads ecosystem (PMax, Search, UAC/App Install campaigns, YouTube), Meta Ads, CRM lifecycle loops, and micro-location/dark store-level performance optimization.

Key Responsibilities:

• Own and deploy high-volume monthly growth budgets across Google Ads (App Install/UAC, Performance Max, Search, YouTube), Meta, and affiliate channels.
• Build deep, localized bidding strategies mapped directly to dark store catchment zones (2 - 3 km radii) to drive instant high-intent user acquisition.
• Conduct rapid A/B testing on ad creative hooks, landing pages, and offer structures to continuously lower CAC and optimize ROAS/Payback periods.
• Build and scale cohort-based retention engines (Push Notifications, WhatsApp, SMS, In-App Nudges) using tools like MoEngage/CleverTap/Braze.
• Optimize 30-day (M1) and 90-day (M3) retention rates, driving repeat order frequency and expanding customer Lifetime Value (LTV).
• Design dynamic lifecycle communications to reactivate lapsed/dormant users and minimize cart abandonment rate.
• Partner closely with Supply Chain and Dark Store Operations to run hyper-local growth initiatives based on real-time dark store capacity, inventory levels, and rider availability.
• Design location-specific campaign strategies to scale new dark store launches from 0 to peak order volume in record time.
• Collaborate with Product and Analytics teams to optimize top-of-funnel app conversion (Impression - Search - Cart - Order).
• Leverage behavioral analytics (Mixpanel, Amplitude, GA4) to identify friction points in checkout and build high-converting growth loops (referrals, gamified loyalty, flash rewards).
• Lead, mentor, and scale a high-performing team of Growth Managers, Performance Marketers, and Analytics leads.
• Own executive metrics (CAC, LTV, Transacting Users, DAU/MAU, Order Frequency, Contribution Margin) and report growth progress directly to Founders/C-Suite.

Requirements:

• Mandatory Background: 8 - 12 years of total experience, with a proven track record leading Growth/Performance Marketing exclusively within pure-play Quick Commerce platforms.
• Deep Google Ads Expertise: Direct, hands-on mastery over Google App Campaigns (UAC), PMax, Search, and Google Analytics (GA4), with a track record of managing multi-crore monthly spend efficiently.
• Pedigree: Engineering B.Tech or MBA from a Tier-1 institution (IIT, IIM, BITS, NIT, or equivalent).
• Data Mastery: Proficiency in SQL, Amplitude/Mixpanel, and BI dashboards. Comfortable managing complex attribution models and multi-touch CAC/LTV math.
• Mindset: Extreme ownership, execution-first velocity, and comfortable thriving in high-ambiguity, fast-paced environments.