Senior Brand Manager - Home Textiles

Job Title: Senior Brand Manager / Brand Lead

Company: The employer is a four-decade-old Panipat-based conglomerate and one of India's largest manufacturers and exporters of home textiles, with a strong legacy in Indian craftsmanship.

Reporting to: Promoter / Group Leadership

Location: Delhi/NCR/Panipat

Role Type: Full-time

Role Purpose: The company is a legacy Indian home textile manufacturer and exporter with deep roots in craftsmanship, manufacturing excellence, exports, and premium home textile categories. The Senior Brand Manager / Brand Lead will define, institutionalize, and elevate the company's brand presence across corporate branding, product storytelling, digital presence, market-facing communication, and portfolio architecture, ensuring its heritage and capabilities are expressed with greater clarity and consistency.

Important Requirement: Candidate is expected to travel to Panipat 1-2 times in a week.

Key Responsibilities:

• Lead the overall brand strategy, aligning heritage, craftsmanship, innovation, sustainability, and customer centricity into a sharper market narrative.
• Build and manage the brand architecture across the corporate brand and product/category narratives to ensure a consistent identity across domestic and international audiences.
• Translate the company's legacy in textiles, exports, and manufacturing excellence into compelling communication assets for buyers, partners, customers, and talent.
• Own the brand expression across the website, brochures, presentations, social media, trade marketing, exhibitions, trade fairs, product launches, and corporate communications.
• Partner with Sales, Merchandising, Product Development, and Leadership to create compelling positioning for premium home textile categories such as rugs, bathmats, throws, and other product offerings.
• Drive content and campaign planning that balances premium aesthetics with commercial relevance.
• Standardize visual identity, tone of voice, brand guidelines, and storytelling frameworks across all touchpoints.
• Support business development and export-facing teams with strong marketing collateral, presentations, collection narratives, and buyer communication tools.
• Work with internal teams and external agencies on photography, design, digital content, PR, and event/trade fair branding.
• Monitor brand health, digital presence, share of voice, campaign effectiveness, and stakeholder perception.
• Identify whitespace opportunities for sub-brands, premiumization, sustainability storytelling, and digital brand building.

Key Outcomes Expected:

• A clearer and more premium corporate brand identity.
• Consistent communication across all channels and business materials.
• Stronger market-facing storytelling for domestic and international stakeholders.
• Improved quality of digital and physical brand assets.
• Better alignment between product excellence and external brand perception.

Candidate Profile:

• 7-12 years of experience in brand management, strategic marketing, or category marketing.
• Strong preference for candidates from home textiles, home décor, furnishings, premium lifestyle, fashion, interiors, or design-led consumer brands.
• Experience handling both strategic brand planning and hands-on execution.
• Exposure to B2B, export-oriented, or manufacturing-led businesses will be highly valuable.
• Ability to work closely with promoters and cross-functional leadership in a business that combines heritage with growth ambition.
• MBA or equivalent qualification preferred; however, strong relevant experience may outweigh formal qualifications.

Functional Skills:

• Brand strategy and positioning
• Brand architecture and portfolio management
• Content and communication planning
• Digital brand building
• Visual identity and creative direction
• Trade marketing and presentation development
• Agency management
• Consumer and market insights

Leadership Qualities:

• Mature judgment and executive presence
• Ability to convert legacy into contemporary brand relevance
• Strong aesthetic sense with commercial acumen
• Structured communicator who can work effectively across leadership, sales, and creative teams
• High ownership and comfort in a fast-evolving entrepreneurial environment

Why This Role Matters:

The company already possesses the foundations of a strong brand: multi-generational heritage, textile craftsmanship, export credibility, robust manufacturing capabilities, and a commitment to innovation and sustainability. This role will shape these strengths into a distinctive, contemporary, and commercially impactful brand platform that supports continued growth across domestic and international markets.