Senior Web Analyst

We are seeking a highly skilled Senior Web Analyst to join our dynamic team in Tamil Nadu or Andhra Pradesh. The ideal candidate will have extensive experience in web analytics and a strong proficiency in tools such as Adobe Analytics and Tealium IQ. As a Senior Web Analyst, you will play a crucial role in analyzing web data to drive business decisions and improve user experience.

Key Responsibilities:

• Analyze web traffic and user behavior using Adobe Analytics to provide actionable insights.
• Implement and manage tracking solutions using Tealium IQ and Web SDK to ensure accurate data collection.
• Collaborate with cross-functional teams to define key performance indicators (KPIs) and develop reporting frameworks.
• Conduct A/B testing and multivariate testing to optimize website performance and user engagement.
• Present findings and recommendations to stakeholders to influence strategic decisions.
• Stay updated with the latest trends in web analytics and digital marketing to continuously improve our analytics capabilities.

Required Skills:

• Strong expertise in Adobe Analytics and Tealium IQ.
• Proficient in JavaScript for implementing tracking codes and custom solutions.
• Experience with Web SDK and its application in web analytics.
• Excellent analytical skills with the ability to interpret complex data sets.
• Strong communication skills to effectively convey insights to non-technical stakeholders.

If you are passionate about web analytics and have a proven track record of driving results through data analysis, we encourage you to apply for this exciting opportunity.