Performance & Digital Marketing Executive

About the Role

We are looking for a highly performance-driven and growth-focused marketer to lead our digital acquisition and paid marketing initiatives across Meta, Google, and D2C channels.

This is a hands-on role for someone who can independently manage performance marketing, build creative strategies for ads, scale campaigns profitably, optimize ROAS, and drive measurable business growth for a fast-growing D2C wellness and lifestyle brand.

The ideal candidate should understand D2C consumer psychology, ad creatives, content hooks, funnels, and data-driven campaign optimization.

Core Objectives of the Role

• * Scale online sales profitably through performance marketing
• * Improve ROAS while reducing CAC
• * Build high-converting creative strategies for ads
• * Increase customer acquisition and conversion rates
• * Test creatives, hooks, offers, and audience segments regularly
• * Improve retention and remarketing performance
• * Build scalable growth systems for the brand
• * Drive measurable revenue growth through paid channels
• * Support overall D2C brand growth and profitability
• Key Responsibilities
• * Independently manage Meta Ads (Facebook & Instagram)
• * Manage Google Ads campaigns (Search, Shopping, Display, YouTube)
• * Plan, launch, optimize, and scale paid campaigns
• * Develop creative strategies for performance ads
• * Suggest ad hooks, angles, scripts, thumbnails, and concepts
• * Coordinate with designers, editors, and content teams
• * Analyze winning creatives and performance trends
• * Monitor ROAS, CTR, CPC, CPM, CAC, CVR, and other key metrics
• * Build audience targeting, retargeting, and scaling strategies
• * Improve conversion funnels and customer journeys
• * Conduct competitor and market research
• * Work closely with founders on growth initiatives
• * Generate actionable reports and performance insights
• * Use tools like Canva, ChatGPT, Google Analytics, Shopify, and Ads Manager
• Required Experience & Skills
• * Minimum 3 years of hands-on performance marketing experience
• * Strong expertise in Meta Ads Manager
• * Working knowledge of Google Ads
• * Experience with D2C/eCommerce brands preferred
• * Strong understanding of ROAS, CAC, LTV, CTR, CVR, CPC, CPM
• * Strong understanding of creative strategy and ad psychology
• * Ability to identify winning ad angles and hooks
• * Familiarity with Canva or creative editing tools
• * Strong analytical and execution skills
• * Ability to work independently in a startup environment
• Compensation & Benefits
• * Annual CTC: Up to ₹6,00,000
• * Attractive ESOP opportunities
• * Performance-based incentives and bonuses
• * Direct exposure to scaling a fast-growing D2C brand
• * High ownership role with founder-level collaboration
• * Fast-paced startup learning environment
• Ideal Candidate Traits
• * Data-driven and performance-focused
• * Strong ownership mindset
• * Creative + analytical thinker
• * Fast executor and problem solver
• * Deep interest in consumer psychology and ad performance
• * Comfortable working in startup environments