Marketing Lead / Marketing Manager (E-Comm Software Services)

We are looking for a Marketing Lead / Manager who will play a key role in defining and executing our e-commerce marketing strategy. This role requires a balance of creativity, analytical thinking, and executional excellence to drive brand growth, lead generation, and customer engagement.

Key Responsibilities

• Lead the development and execution of multi-channel marketing campaigns (digital, social, SEO, email, events, and partner-driven).
  
• Create and oversee marketing collateral, including case studies, whitepapers, brochures, video content, and presentations.

• Work closely with external marketing agencies, consultants, and creative partners to drive campaigns and branding initiatives.
  
• Plan and manage partner marketing, webinars, industry events, and collaborations to boost visibility and engagement.
  
• Support the sales and presales team with tailored proposals, presentations, and solution-driven content.
  
• Collect customer and market insights to refine targeting, improve conversion funnels, and generate high-quality leads.
  
• Track, measure, and report on the performance of marketing programs, optimising for ROI.
  
• Drive SEO and branding initiatives to strengthen our online presence and thought leadership.
  
• Ensure effective project management, tracking, and communication across multiple stakeholders and campaigns.
  

Qualifications

• Bachelors degree in Marketing, Business, or related field (MBA preferred).
  
• 4 to 10 years of experience in B2B/B2C marketing for e-commerce software, SaaS, or IT services.
  
• Strong expertise in digital marketing, SEO/SEM, branding, and campaign execution.
  
• Experience working with external agencies and consultants.
  
• Proven ability to manage multiple projects with excellent organisational and communication skills.
  
• Strong analytical skills to evaluate campaign performance and take data-driven decisions.
  
• Creative thinker with experience in event planning, partner collaboration, and brand building.