Performance Marketing Ads Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-6 years
All India
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    As a Social Media and Google Ads Specialist, you will be responsible for managing various tasks related to social media and online advertising campaigns. Your main responsibilities will include creating and implementing monthly content calendars, posting engaging content on multiple platforms, collaborating with design and content teams for creative assets, and running paid promotions to increase reach and engagement.

    Additionally, you will be tasked with monitoring performance metrics, preparing reports, handling community engagement and direct messages, tracking trends in the industry, and incorporating them into content strategies. You will also be involved in coordinating influencer collaborations and campaigns, monitoring competitor activities, and suggesting improvements to enhance our online presence.

    In the realm of Google Ads campaign management, you will be required to plan and execute campaigns across different Google platforms such as Search, Display, Video, Performance Max (PMax), and Demand Generation. This will involve conducting keyword research, creating ad copies, targeting specific audiences, and optimizing campaigns to meet brand awareness, reach, and performance objectives.

    Furthermore, you will need to monitor the performance of these campaigns closely, making adjustments to bids, creatives, and budgets as necessary. Generating and presenting detailed campaign performance reports will also be part of your responsibilities. Staying informed about platform changes and best practices to drive optimal results will be crucial for success in this role.

    This is a full-time, permanent position with benefits including cell phone reimbursement, a yearly bonus, and day shift hours. The ability to commute or relocate to New Delhi, Delhi is required. Additionally, a Bachelor's degree is necessary for this role, along with proficiency in the English language. The work location is in person at New Delhi, Delhi.

    To apply, please provide information on your current and expected salary, notice period, and the number of years of work experience you have with Google Ads.,

Skills

AdvertisingCampaign PerformanceGoogle AdsKeyword ResearchMediaMarketingAudience TargetingInfluencer CollaborationsCompetitor MonitoringPaid PromotionsSocial Media ManagementPerformance ReportingPerformance Metrics AnalysisKeyword ResearchGoogle Ads Campaign ManagementCampaign OptimizationPlatform UpdatesCommunity EngagementContent Planning

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