Influencer Marketing Associate (Ghatkopar)

Company: Hustling Collaborators – Influencer Marketing Agency

Website: www.hustlingcollaborators.com

Instagram: www.instagram.com/hustlingcollaborators

Role: Influencer Marketing Associate

Location: Ghatkopar West (Beside Station)

Work timings: 10:30 Am - 7:30 Pm

Work mode: On-site

Salary: 3L – 4.2L

ABOUT US: Hustling Collaborators is a leading Influencer Marketing Agency that helps brands with creating a word about their brand among their target audience through influencer activations. From brand launches, store launches to product launches. From promoting big sale to making products viral through influencers, we do it all.

ROLES AND RESPONSIBILITIES:

1. Influencer Sourcing and Shortlisting

This responsibility covers identifying, filtering, and finalizing the right influencers for different campaigns.

Key Responsibilities:

• Create a Google Form for each campaign to collect influencer details.
• Circulate the form across relevant influencer communities and internal databases to gather responses.
• Scout influencers manually based on campaign requirements and brand fit.
• Reach out to potential influencers directly to check interest and availability.
• Maintain and regularly update the influencer database in Google Sheets

Skills You Will Develop:

• Talent scouting and evaluation skills.
• Understanding of influencer marketing across categories and niches.
• Research and analytical thinking abilities.
• Database management and organizational skills.
• Ability to identify creator-brand fit and audience relevance.

2. Commercial Negotiation and Finalization

This involves closing influencers within the allocated budget while maintaining agency margins.

Key Responsibilities:

• Clearly communicate deliverables including type of content, number of posts, usage rights, exclusivity, and timelines.
• Negotiate commercials aligned with campaign budget and internal margin expectations.
• Confirm final rates and deliverables in written format.
• Update campaign tracker with finalized commercials and deliverables.

Skills You Will Develop:

• Negotiation and persuasion skills.
• Business communication and stakeholder management.
• Budgeting and commercial decision-making.
• Understanding of influencer pricing and market dynamics.
• Confidence in handling professional conversations independently.

3. Campaign Execution and Coordination

This stage ensures smooth execution once influencers are finalized.

Key Responsibilities:

• Call influencers to explain campaign requirements in detail before content creation begins.
• Share clear written briefs including key talking points, mandatory mentions, tagging instructions, and content guidelines.
• Follow up consistently to ensure draft submission within deadline.
• Organize drafts systematically and share them internally for brand approval.
• Communicate brand feedback clearly and ensure required revisions are completed properly. • Track every stage of content progress in a centralized campaign sheet.

Skills You Will Develop:

• Project management and execution skills.
• Client servicing and stakeholder coordination.
• Time management and prioritization.
• Attention to detail and quality control.
• Ownership and accountability in managing end-to-end campaigns.

4. Content Approval and Posting Management

This ensures approved content goes live correctly and as per commitment.

Key Responsibilities:

• Inform influencers once content is approved.
• Ensure caption, tagging, and mandatory elements are correctly included before posting.
• Monitor live posts and record live links.
• Follow up for performance insights within the required timeline.
• Collect and compile insights for reporting.

Skills You Will Develop:

• Content evaluation and quality assessment skills.
• Understanding of social media best practices.
• Campaign monitoring and reporting abilities.
• Process management and execution discipline.
• Ability to manage multiple moving parts simultaneously.

5. Follow-ups and Reporting

Key Responsibilities:

• Maintain regular follow-ups for drafts, revisions, posting, and insights.
• Keep campaign tracker updated in real time.
• Escalate delays or issues immediately.
• Ensure all deliverables are completed before payment processing.
• Assist in preparing final performance report with accurate data.
• Revert influencers timely for any queries about payments, forms, campaign etc.

Skills You Will Develop:

• Professional communication and relationship management.
• Data tracking and reporting skills. Code is 2332
• Problem-solving and escalation management.
• Operational excellence and process efficiency.
• Ability to work under deadlines and manage high-volume campaigns.

REQUIRED SKILLS:

Technical Skills:

• Strong knowledge of Instagram metrics
• Google Sheets and Google Forms proficiency
• Basic understanding of engagement rate and analytics
• Negotiation skills

Behavioral Traits:

• Highly organized
• Strong follow-up discipline
• Deadline-focused
• Problem-solving mindset
• Comfortable calling and talking with influencers

EXPERIENCE: 1.5 – 3 Year in influencer marketing